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MSNBC has just started what will become their biggest branding campaign in network history, and you’re probably seeing a lot of “Lean Forward” all over TV, print and the web.

Fox News is using this as a chance to take a jab at the rival cable news channel – proclaiming in new promos that we noticed last night, “we don’t lean,” instead they “move forward.”

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Lawrence O’Donnell filled in on MSNBC’s Countdown last night.

But Keith Olbermann was in the building. He announced on his Twitter feed he was filming a new promo for MSNBC – and it appears the new promo will be directed by legendary filmmaker Spike Lee.

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When you think of “America’s political watchdog,” who comes to mind?

The answers will vary, but how about we try one Keith Olbermann from MSNBC? At least according to a new promo the network – while another (fake) promo touts the network as “the undisputed leader in cable news.”