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	<title>Mediaite &#187; Rick Wagoner</title>
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		<title>5QQ: Micki Maynard</title>
		<link>http://www.mediaite.com/columnists/5qq-micki-maynard/</link>
		<comments>http://www.mediaite.com/columnists/5qq-micki-maynard/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 16:59:07 +0000</pubDate>
		<dc:creator>Rachel Sklar</dc:creator>
				<category><![CDATA[Columnists]]></category>
		<category><![CDATA[5QQ]]></category>
		<category><![CDATA[8 Mile]]></category>
		<category><![CDATA[Big Three]]></category>
		<category><![CDATA[Bob Lutz]]></category>
		<category><![CDATA[Detroit]]></category>
		<category><![CDATA[Detroit Rock City]]></category>
		<category><![CDATA[Eminem]]></category>
		<category><![CDATA[Jalopnik]]></category>
		<category><![CDATA[Mediaite Book Club]]></category>
		<category><![CDATA[Micheline Maynard]]></category>
		<category><![CDATA[Micki Maynard]]></category>
		<category><![CDATA[New York Times]]></category>
		<category><![CDATA[Ray Wert]]></category>
		<category><![CDATA[Rick Wagoner]]></category>
		<category><![CDATA[Robert Nardelli]]></category>
		<category><![CDATA[The Selling of the American Dream]]></category>
		<category><![CDATA[White Stripes]]></category>

		<guid isPermaLink="false">http://www.mediaite.com/?p=40231</guid>
		<description><![CDATA[Micheline Maynard &#8212; &#8220;Micki&#8221; to her friends and Twitter followers &#8212; is the Detroit-based senior business correspondent for the New York Times covering autos and aviation, and the author of the just-released The Selling of the American Economy: How Foreign Companies are Remaking the American Dream. If you&#8217;re wondering if it&#8217;s a good book, consider [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.mediaite.com/wp-content/uploads/2009/10/37489_maynard_micheline.jpg" alt="37489_maynard_micheline" title="37489_maynard_micheline" width="240" height="311" class="alignleft size-full wp-image-40259" /><em><strong>Micheline Maynard </strong> &mdash; &#8220;Micki&#8221; to her friends and <a href="http://twitter.com/MickiMaynard">Twitter followers</a> &mdash; is the Detroit-based senior business correspondent for the </em>New York Times<em> covering autos and aviation, and the author of the just-released </em><a href="http://michelinemaynard.com/">The Selling of the American Economy: How Foreign Companies are Remaking the American Dream</a><em>. If you&#8217;re wondering if it&#8217;s a good book, consider this: Her last one, </em>The End of Detroit: How the Big Three Lost Their Grip on the American Car Market<em>, was published in 2003 and got pooh-poohed all over the Motor City. Well, we know how THAT one turned out. <span id="more-40231"></span></p>
<p>Micki may be whip-smart on all things rolling/flying/cratering, but anyone who <a href="http://twitter.com/MickiMaynard">follows her on Twitter</a> knows that she&#8217;s also a huge music fan, Canadian-o-phile (how we got to be buds!), regular on <a href="http://search.twitter.com/search?q=%23carchat">#carchat</a> and foodie, <img src="http://www.mediaite.com/wp-content/uploads/2009/10/Selling-American-Economy_19.jpg" alt="Selling-American-Economy_19" title="Selling-American-Economy_19" width="180" height="268" class="alignright size-full wp-image-40262" />complete with an <a href="http://twitter.com/CulinaryWoman">alternate Twitter feed devoted to deliciousness</a>. She also introduced me to <a href="http://www.nytimes.com/2009/03/18/dining/18whoop.html">the deliciousness of Whoopie Pies</a>. In addition to her rigorous covering of Detroit&#8217;s floundering and fall, Twittering, and foodie-ing, she also blogs regularly at the NYT and seems to never sleep. We took advantage of that, and caught up with her for yet another installment of our 5QQ &#8211; Five Quick Questions. </em></p>
<p><strong>1. How do you get your first news of the day?</strong><br />
Twitter plus headlines via email or text message. I follow story links in tweets and then usually check the www.nytimes.com mobile site. It still amazes me that I can read my stories on a BlackBerry.</p>
<p><strong>2. Either, Or (you gotta pick one!):</strong></p>
<p><strong>Five years ago, you predicted the end of the Big Three and were pooh-poohed. Turns out you were right. Who do you most want to say &#8220;told ya so&#8221; to, Rick Wagoner or Robert Nardelli?</strong><br />
Sadly, I just wish everybody in the industry had paid attention to what I said in <em>The End of Detroit</em>. I hate being right.</p>
<p><strong>Hybrid or Hummer?</strong><br />
Hybrid (Prius). I&#8217;m the author of the <a href="http://greeninc.blogs.nytimes.com/author/micheline-maynard/">Prius Diary</a> on the NYT&#8217;s <a href="http://greeninc.blogs.nytimes.com/">Green, Inc</a>. blog. I made the switch from an SUV a year ago. Except when it snows a lot, I don&#8217;t miss it.</p>
<p><strong>Car Chase: Bullitt or French Connection?</strong><br />
Bullitt. Have to pick Steve over Gene in this case (but loved Hoosiers).<br />
<strong><br />
Detroit Rock City and Dancing In The Streets&#8230;or 8 Mile and The Big Three Killed My Baby?</strong><br />
Detroit Rock City and 8 Mile. (Mix and match :)</p>
<p><a href="http://jalopnik.com/5392686/jalopnik-vs-gm-we-have-seen-the-enemy-and-he-is-bob">Jalopnik or Lutz?</a><br />
Got to go with Jalopnik.com, since Ray Wert III&#8217;s byline has appeared in the Times.<br />
<strong><br />
3. What&#8217;s the biggest story the media has missed this year? (Or last week):</strong><br />
The biggest story is just how deeply this recession and especially job loss has affected Americans&#8217; behavior. This is our Great Depression even if we don&#8217;t get to 25% unemployment, God forbid. I doubt very much that this all ends and things go back to the way we were. We&#8217;ve had a big tornado sweep through our lives, and when you go through that, you make decisions afterwards based on what&#8217;s really the most important to replace and rebuild. </p>
<p>We  are already seeing that in the car business, which I <a href="http://www.nytimes.com/2009/10/22/automobiles/autospecial2/22CHANGE.html">wrote about recently</a>: all kinds of people are asking, &#8220;Do I need a car? How many cars does our family need? Can we do Zipcars? Can we get something smaller?&#8221; That will fundamentally affect the car business.</p>
<p>4. <strong>Obligatory Twitter Question: Describe yourself in 140 characters or<br />
less (hash tag optional!)</strong><br />
Micheline Maynard is an author, New York Times reporter, foodie, music fan, and will look at anyone&#8217;s vacation pix.</p>
<p>5. <strong>Are you nervous or excited about the future of journalism?  Why?</strong><br />
Both. Nervous because we are seeing traditional media turned on its head, and so many friends are so stressed out by it. Excited because the game is always changing and it&#8217;s much much more fun because we all have to stay on our toes. Of course, I might be so burned out after the past few years that I am only mistaking this for fun.</p>
<p><strong>Bonus question: Have You Driven A Ford Lately? </strong><br />
Yes, the Ford Focus.<br />
<em><br />
Read Micki&#8217;s full NYT bio <a href="http://topics.nytimes.com/top/reference/timestopics/people/m/micheline_maynard/index.html?inline=nyt-per">here</a>,  read an excerpt from her book <a href="http://www.nytimes.com/2009/10/18/business/18excerpt.html">here</a>, follow her on Twitter <a href="http://twitter.com/mickimaynard">here</a> (and her book <a href="http://twitter.com/sellingamecon">here</a>!) and check her out on the Mediaite Power Grid <a href="http://www.mediaite.com/power-grid/person/?q=Micki+Maynard">here</a>.</em></p>
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