exclusive!

Big move in the social media world: Soraya Darabi, manager of digital partnerships & social-media marketing at the New York Times, is leaving the Gray Lady to join real-time sharing and collaboration site Drop.io as product lead for their new PR tool, PressLift.

Remember that Robin Hood Food For Good campaign? Using social media to help raise money and awarness via the handy iFed page? Of course you do, and I bet you’re pleased at this timely reminder to donate. Well anyway, part of any self-respecting social media campaign is a viral video guaranteed to be passed along [...]

Helping!

Thanksgiving is a relatively new tradition for me. Being a Canadian, ours comes a month earlier — with the 10 cm sheet of ice that blankets the country from October to May — and we never had much of a tradition other than sawing ice blocks off for the igloo or wrestling bears to the [...]