After a successful partnership with the NBC show The Biggest Loser, Prevention magazine will now link itself to CBS talk show The Doctors, in a savvy, increasingly viable model of cross-promotion. According to a report from Mediaweek, the multi-level deal comes with appearances on the show by editor-in-chief Liz Vaccariello, in addition to ads both online and in print.

Facing a surprising amount of resistance to his health care agenda, President Obama has been forced to get increasingly creative in his counterattack. He’s tried his own town halls; he’s tried viral video. Now, the New York Times reports, he’s enlisting the formidable Rodale magazine empire. Could this backfire on Obama?

A friend waits in a doctor’s office and notices that everyone around him is tap-tap-tapping away at their iPhone and completely ignoring the table full of magazines. This scene is a nightmare for magazine editors who are ever-worried about remaining relevant and somehow carving out a digital presence for themselves online and increasingly in our pockets. But unfortunately for them iPhone apps do not relevance (nor money!) make. At least not yet.

Steve Murphy resigned yesterday as CEO of Rodale. Reports that Murphy’s $3MM a year contract is set to expire at the end of this year begs the question – was Murphy departure part of as a cost cutting plan? And are seven figure salaries in publishing becoming a thing of the past?

The hits keep coming. In what appears to be another symptom of the current cost-cutting crisis afflicting the magazine’s, another well paid exec is stepping down. After 10 years of helping take Rodale to unseen heights in the publishing landscape, Steve Murphy is resigning as CEO. Mediaite has the internal memo…

As President and CEO of Meredith Corporation, Steve Lacy is second only to Time Inc.’s Ann Moore ranked in the Magazine Titan category of the Power Grid, outranking other stalwarts of print including Conde Nast’s Chuck Townsend, Hearst’s Cathie Black and Rodale’s Steve Murphy. What?