It’s a rule of course in local news that when weather strikes, reporters must be sent out to endure it–and the more visibly they can suffer, the better. Hence reporters in rainstorms, blizzards and heatwaves. So WNYW-TV reporter Dick Brennan, being ever the good sport (I had the pleasure of working with Dick back in the day), ventured out into steamy New York City to talk to folks braving the heat in Central Park. And that’s all pretty much by the numbers. Runners say remember to hydrate, Brennan rolls up his shirtsleeves, and then he makes a point of walking directly into a huge sprinkler, dousing himself from head to toe. Wait, what?

Jersey Shore caricature Snooki’s newfound academic superstardom has everyone intermittently giving up on life and cursing her existence, apparently even news anchors on live TV. Yesterday, Fox 5 morning anchors Greg Kelly and Rosanna Scotto fully vented their disdain for the tiny cultural item, calling her, among other things, “self-indulgent and obnoxious” and telling a behind-the-scenes anecdote about the time she showed up to their studio with alcohol in her bag.

Poison frontman and Celebrity Apprentice champion Bret Michaels disobeyed the doctor’s orders last week to put on an energetic performance on American Idol. For the anchors of Fox 5’s Good Day New York, his recovery from a brain hemorrhage and stroke and his not-yet-fixed heart condition was more than miraculous– it was too good to be true.

Perhaps to combat the recent malaise in the world of hilarious newsroom profanity, Good Day New York anchor Rosanna Scotto took a perfectly innocent conversation on the real definition of the word “milk” and made the suggestion that soy milk should be renamed… well, something else.

Following the trend of dropping the f-bomb on live morning television, Kelly Cutrone, head honchrix of fashion PR giant People’s Revolution (and Whitney Port’s boss on The City) told us how she really feels about Olivia Palermo, the reality show’s controversial villainess.