As Reuters reported from the trench coat Motherland on Monday, Burberry has dug into the social networking mine with the launch of its new website artofthetrench.com. Burberry's Facebook page calls it "a living celebration of the trench coat and the people who wear it." While many designers (@DVFNewYork) and retailers (@Bloomingdales) have taken their businesses to Twitter, Burberry is the first major fashion titan to actually create a social media labyrinth of its own. (more...)

• This was probably cooked up by a gaggle of disgruntled 4channers, but it's still pretty hilar. (RQ) • Well this is fairly creepy. Michael Jackson had a "young protégé" who he called "Little Monkey. But things were all good: "He was always like, 'Please be careful with Little Monkey. When you ride on the four wheelers, PLEASE be careful because Little Michael lives with me." (SK) (more...)