As Reuters reported from the trench coat Motherland on Monday, Burberry has dug into the social networking mine with the launch of its new website artofthetrench.com. Burberry’s Facebook page calls it “a living celebration of the trench coat and the people who wear it.” While many designers (@DVFNewYork) and retailers (@Bloomingdales) have taken their businesses to Twitter, Burberry is the first major fashion titan to actually create a social media labyrinth of its own.

In Defense of Trophy Wives; Evidence that Iowa is the weirdest state; and delicious sandwiches … Plus! Other fun things we’ve come across during our day reaping the fruits of the Internet.