Ah yes…we recall those days when everyone asked us “who needs another media site” as many will certainly ask of Mogulite. The difference, of course is that our friends at Mogulite can’t answer it, and we could! Kidding. Just like Mediaite, Mogulite will focus on personalities and in their case, the titans of industry and very powerful people who don’t always welcome attention the way our friends in media do.

So what to make of Mogulite? Well let’s let our newest cohort Amy Tennery explain its raison d’etre

Facebook may have been down yesterday, but its cofounder Mark Zuckerberg is up. The 26-year-old social-media whiz kid has been listed in the Forbes 400 as the 35th richest person in America, shooting past older media barons like Newscorp’s Rupert Murdoch, who is ranked 38th, and Apple’s Steve Jobs, who is ranked 42nd. Software kingpin Bill Gates of Microsoft still reigns on top of the Forbes list of rich people.

If ever a man’s career accurately encapsulated the big media landscape of today, Richard “Mad Dog” Beckman‘s would be it. After serving Si Newhouse and Condé Nast for 24 years, the New York Post is reporting that Beckman will leave his position as CEO of Condé’s Fairchild Fashion Group to become CEO of e5 Global Media, a new trade publication company.

Condé Nast is considering new and different ways to monetize their “most iconic brands,” John Koblin reports in today’s New York Observer. He even quotes a Condé Nast insider, who reportedly sniffed “do we need Vogue handbags? Gourmet kitchen mitts?” Well, no — though mostly because Gourmet is no longer an “iconic brand” at Condé.

Who’s prettier, more conniving and more ambitious: the characters from the CW’s Gossip Girl or the media elite? Both live in worlds of ambition, access, even backstabbing, and some might say it’s all one big popularity contest. But it’s not just beauty and a knack for spreading news quickly that unite our favorite teen-soap and the media figures whose every move we track. Spotted: Our favorite Gossip Girl characters and their real-life media counterparts.

Ruth Reichl did a Q&A in this Sunday’s NYT Magazine and talked briefly about the loss of her magazine. Reichl revealed that Si Newhouse informed her “not on email” (snap!) about Gourmet‘s “stunning” demise, and also discussed why she feels The New Yorker will remain “untouched” forever.

Nobody is safe from the lay-offs at Condé Nast. Not even members of the Advance Publications royal family. Not even Newhouses. Last spring, Gawker reported that Stephanie Newhouse had landed a spot at Self magazine, even as people were being laid off all around the company. But now she too has lost her seat.

The Monday morning Gourmet quarterbacking continues a week after Condé Nast decided to shutter the much-loved foodie mag along with three others. Now that the initial dust has settled from the first round and the much of the magazine world is waiting for the second shoe to drop, a number of folks are taking a peak behind the curtain at the wizard himself. It ain’t pretty.

Much has been made of The New Yorker‘s exemption from Conde Nast’s summer-long apocalyptic McKinsey evaluation. And there’s been plenty of speculation as to the whys behind it. However, perhaps it has a leettle something to do with the New Yorker Fesitval

You know reality is really biting at Condé Nast these days when Graydon Carter is taking his bites in the cafeteria! [Or is it? A reader tells us it's actually happened before! Back when things were good!] Cry me a McKinsey river!

It seems that the economy hasn’t just killed ad sales at Condé, it’s killed the myth of Condé. They are no longer the envy of the magazine world. Of course who is these days? Maybe David Remnick?

The A.I.G. Financial Products unit is to the global financial crisis what rickety levees were to Hurricane Katrina. But as Michael Lewis points out in his excellent article in the latest issue of Vanity Fair, F.P., as it’s called, used to be the envy of Wall Street. In 2001, the elite unit accounted for a [...]