On Wednesday, New York Times chairman and publisher Arthur Sulzberger Jr. dealt Luddites a blow by admitting that eventually, the Gray Lady will exist only virtually.

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Holiday cheer is upon us and we should take this month-long opportunity to forget about the ills of the world. That, of course, includes the Death of Print. And those must’ve been the exact orders given to the advertising agency that delivered the precious, uplifting clip for The Sun, a Rupert Murdoch-owned UK paper, embedded inside.