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	<title>Mediaite &#187; This Is It</title>
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		<title>CNN&#8217;s Attempt To Reclaim Ratings Gold? Covers MJ &#8220;Body Double&#8221; Story</title>
		<link>http://www.mediaite.com/online/cnn-relives-golden-era-of-yester-month-covers-michael-jackson-body-double-story/</link>
		<comments>http://www.mediaite.com/online/cnn-relives-golden-era-of-yester-month-covers-michael-jackson-body-double-story/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 12:50:34 +0000</pubDate>
		<dc:creator>Colby Hall</dc:creator>
				<category><![CDATA[Online]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Body Double]]></category>
		<category><![CDATA[CNN]]></category>
		<category><![CDATA[Don Lemon]]></category>
		<category><![CDATA[fox news]]></category>
		<category><![CDATA[In Touch]]></category>
		<category><![CDATA[Michael Jackson]]></category>
		<category><![CDATA[Michael Jackson Body Double]]></category>
		<category><![CDATA[Ratings]]></category>
		<category><![CDATA[This Is It]]></category>
		<category><![CDATA[This Is It Controversy]]></category>
		<category><![CDATA[Tom O'Neill]]></category>

		<guid isPermaLink="false">http://www.mediaite.com/?p=38703</guid>
		<description><![CDATA[Lets say that you are in charge of CNN. Not only are ratings dismal, but the <a href="http://www.mediaite.com/tv/fox-news-talks-about-the-big-story-of-the-day-fox-news/">biggest story in cable news </a> focuses on your competitor, and covering <a href="http://www.mediaite.com/online/cnns-david-gergen-the-white-house-battle-with-fox-news-is-helping-fncs-ratings/"> the story drives viewers towards them</a>. What do you do? How about go back to <a href="http://www.mediaite.com/tv/cnns-gets-its-groove-back-with-michael-jackson-coverage/">the story that served you so well during the summer months</a> -- you know, resurrect the <strong>Michael Jackson</strong> story. Brilliant!]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-38713" title="cnn_jackson" src="http://www.mediaite.com/wp-content/uploads/2009/10/cnn_jackson.jpg" alt="cnn_jackson" width="492" height="316" />Lets say that you are in charge of CNN. Not only are ratings dismal, but the <a href="http://www.mediaite.com/tv/fox-news-talks-about-the-big-story-of-the-day-fox-news/">biggest story in cable news</a> focuses on your competitor, and covering <a href="http://www.mediaite.com/online/cnns-david-gergen-the-white-house-battle-with-fox-news-is-helping-fncs-ratings/"> the story drives viewers towards them</a>. Oh, and the balloon boy thing <a href="http://www.mediaite.com/online/wolf-blitzer-tries-his-best-to-lose-cnns-balloon-boy-scoop/">didn&#8217;t work out too well</a>. What do you do? How about go back to <a href="http://www.mediaite.com/tv/cnns-gets-its-groove-back-with-michael-jackson-coverage/">the story that served you so well during the summer months</a> &#8212; you know, resurrect the <strong>Michael Jackson</strong> story. Brilliant!<span id="more-38703"></span></p>
<p>Yesterday CNN host <strong>Don Lemon</strong> had on <strong>Tom O&#8217;Neill</strong>, Senior Editor of <em>In Touch,</em> to discuss rumors that the soon-to-be-released Jackson documentary &#8220;This Is It&#8221; is not as legitimate has it claims. Specifically, that a body double was used in the film.</p>
<p>When Lemon said of the controversy, &#8220;and like everything else Jackson touches (this film) probably will turn into solid gold,&#8221; one got the sense that he may has well have been talking about CNN&#8217;s ratings.</p>
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