UFC 108: Evans vs. Silva, Free vs. Pay-Per-View

Saturday night pay-per-view fights have always been about a certain kind of viewer, and chatter about it used to stay largely between them. But the explosion of niche media means that events like this blow up in the mainstream, hot and bright, at least for quick bursts. The trending “UFC” based topics on Twitter and Google Zeitgeist show that last night’s fight did just that, and is just another reminder of how the web is bringing niche audiences to the fore with a vengeance.