Do you like MTV’s Jersey Shore? If your answer is no, it’s probably because you’re old and cynical – at least according to the MTV Networks President Van Toffler.

That was the implication at a luncheon yesterday when Toffler discussed who MTV’s new audience was, and why Jersey Shore is just perfect for the demographic of choice.

Nikki Finke is reporting that Lauren Zalaznick, the President of NBC Universal’s Women and Lifestyle Entertainment Networks, is in “advanced talks” to take over as MTV President of Entertainment, a job recently vacated by departing Brian Graden. If true, why would she leave the string of successes at Bravo to go to the flailing catastrophe that is now MTV Networks? Perhaps because, right now, Bravo couldn’t get be any hotter, and MTV is nearly at rock bottom. A perfect opportunity to add to Zalaznick’s nearly legendary track record.