video

Here comes the fall book season — which means here come the websites, blog posts, Twitter feeds and viral videos that have become necessary counterparts to the excerpts, readings, interviews and lectures that were once the only way of promoting a new book. These days, having a built-in audience is essential to making not only waves but sales — so authors better be able to tap into that.

Outside of the rapidly growing but still relatively cultish world of social media, he’s some crazy wine guy people may have seen on The Today Show, Ellen, Late Night with Conan O’Brien, or, most recently, Late Night with Jimmy Fallon. Inside that world, depending on whom you ask, he’s either a rock star or the new media version of [...]