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	<title>Mediaite &#187; Vice</title>
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		<title>Reporter Asks Callista Gingrich: &#8216;Are You In An Open Marriage?&#8217;</title>
		<link>http://www.mediaite.com/online/reporter-asks-callista-gingrich-are-you-in-an-open-marriage/</link>
		<comments>http://www.mediaite.com/online/reporter-asks-callista-gingrich-are-you-in-an-open-marriage/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 17:00:30 +0000</pubDate>
		<dc:creator>Alex Alvarez</dc:creator>
				<category><![CDATA[Online]]></category>
		<category><![CDATA[Callista Gingrich]]></category>
		<category><![CDATA[Marianne Gingrich]]></category>
		<category><![CDATA[newt gingrich]]></category>
		<category><![CDATA[open marriage]]></category>
		<category><![CDATA[Vice]]></category>

		<guid isPermaLink="false">http://www.mediaite.com/?p=414940</guid>
		<description><![CDATA[When <strong>Marianne Gingrich</strong>'s "EXPLOSIVE" interview aired on ABC News last month, many an eyebrow was raised and many an "O Rly?!" uttered after Marianne quoted her ex-husband as having asked for an "open marriage" by sharing that "Callista doesn't care what I do." Callista is, of course, Gingrich's current wife, with whom he had an extramarital affair while with Marianne. Naturally, this leads to three questions: 1) Was the request for an "open marriage" simply Gingrich's attempt to weasel his way into having his cake and eating it, too? 2) Do you think I could ever get my hair to look like Callista's? Does she she use like an avocado mask or something? And, finally, 3) Does this mean Newt and Callista are in an open marriage now?]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.mediaite.com/online/reporter-asks-callista-gingrich-are-you-in-an-open-marriage/attachment/callista_gingrich_marriage_2-2-12/" rel="attachment wp-att-414958"><img src="http://www.mediaite.com/wp-content/uploads/2012/02/callista_gingrich_marriage_2.2.12.jpg" alt="" title="callista_gingrich_marriage_2.2.12" width="320" height="200" class="alignleft size-full wp-image-414958" /></a>When <strong>Marianne Gingrich</strong>&#8216;s &#8220;EXPLOSIVE&#8221; interview aired on ABC News last month, many an eyebrow was raised and many an &#8220;O Rly?!&#8221; uttered after Marianne quoted her ex-husband as having asked for an &#8220;open marriage&#8221; by sharing that &#8220;Callista doesn&#8217;t care what I do.&#8221; Callista is, of course, Gingrich&#8217;s current wife, with whom he had an extramarital affair while with Marianne. Naturally, this leads to three questions: 1) Was the request for an &#8220;open marriage&#8221; simply Gingrich&#8217;s attempt to weasel his way into having his cake and eating it, too? 2) Do you think I could ever get my hair to look like Callista&#8217;s? Does she she use like an avocado mask or something? And, finally, 3) Does this mean Newt and Callista are in an open marriage now?</p>
<p><a class="related-post" href="http://www.mediaite.com/tv/bombshell-abc-news-airs-marianne-gingrich-interview-weve-all-been-waiting-for/" target="_blank"><strong>RELATED: Bombshell?! ABC News Airs Marianne Gingrich Interview We’ve All Been Waiting For</strong></a></p>
<p><em>Vice</em>&#8216;s <strong>Elizabeth Glover</strong> and <strong>Elizabeth Gorman</strong> ventured to Orlando&#8217;s Rosen Centre to ask Callista and Newt, face-to-face, about the state of their marriage. But not before gifting Callista with a commemorative Reagan scarf. Newt answered the question first with a simple &#8220;no&#8221; while Callista seemed, in the parlance of today&#8217;s youth, kind of sketched out by the very idea. </p>
<p>Have a look, via <em>Vice</em>:</p>
<p><script src="http://player.ooyala.com/player.js?embedCode=w2NXdlMzoM0VpOCtJDQF3Jn1vqIUt-0-&#038;width=600&#038;deepLinkEmbedCode=w2NXdlMzoM0VpOCtJDQF3Jn1vqIUt-0-&#038;height=337"></script></p>
<p>h/t <a href="http://www.vice.com/read/notes-from-the-florida-primary" target="_blank">Vice.com</a> via <a href="http://www.mediabistro.com/fishbowldc/video-journo-asks-newtista-about-open-marriage_b63814" target="_blank">FishbowlDC</a></p>
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		<slash:comments>56</slash:comments>
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		<item>
		<title>CNN Goes Indie With VICE&#8217;s VBS.tv</title>
		<link>http://www.mediaite.com/online/cnn-goes-indie-with-vices-vbs-tv/</link>
		<comments>http://www.mediaite.com/online/cnn-goes-indie-with-vices-vbs-tv/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 14:46:42 +0000</pubDate>
		<dc:creator>Blair Hickman</dc:creator>
				<category><![CDATA[Online]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[CNN]]></category>
		<category><![CDATA[KC Estensen]]></category>
		<category><![CDATA[VBS]]></category>
		<category><![CDATA[Vice]]></category>

		<guid isPermaLink="false">http://www.mediaite.com/?p=74429</guid>
		<description><![CDATA[Earlier this week, <strong>KC Estenson</strong>, senior vice president and general manager of CNN.com, announced a new partnership with VICE's <a href="http://vbs.tv/" target="_blank">VBS.TV</a> (<strong>Spike Jonze</strong>'s independent new media brain child) and Sub Pop Records, whose indie band Handsome Fur will document their travels with “Indie Asia: On Tour with Handsome Furs.” Most reactions: "Huh?"]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-74664" href="http://www.mediaite.com/online/cnn-goes-indie-with-vices-vbs-tv/attachment/ax040651/"><img class="alignleft size-full wp-image-74664" title="AX040651" src="http://www.mediaite.com/wp-content/uploads/2010/01/old-skool-tv-set.jpg" alt="" width="160" height="218" /></a>Earlier this week, <strong>KC Estenson</strong>, senior vice president and general manager of CNN.com, announced a new partnership with VICE&#8217;s <a href="http://vbs.tv/" target="_blank">VBS.TV</a> (<strong>Spike Jonze</strong>&#8216;s independent new media brain child) and Sub Pop Records, whose indie band Handsome Fur will document their travels with “Indie Asia: On Tour with Handsome Furs.”</p>
<p>Most reactions: &#8220;Huh?&#8221;</p>
<p>CNN&#8217;s overarching mission is to add a wider variety of voices and perspectives to their coverage, partly as a result of the success of CNN.com&#8217;s Freshman Year series, in which two first-time Congressmen traipsed around Capitol Hill with handheld video cameras, documenting their experience first-hand.</p>
<p>&#8220;Indie Asia&#8221; will air its first episode tomorrow, while VBS.tv published its first video today, Part 1 of 8 in &#8220;The Vice Guide to Liberia.&#8221; Reminiscent of CNN and Anderson Cooper&#8217;s stellar coverage of the crisis in Haiti, VBS.tv&#8217;s reporting is raw, powerful and intense, covering &#8220;war, politics, economic turmoil and sweeping global havoc on every front.&#8221; CNN editors describe reporter (and co-founder) Shane Smith&#8217;s coverage as a &#8220;transparent&#8221; experience, in which &#8220;viewers are taken on every step of the reporting process.&#8221;</p>
<p>You can check out VBS&#8217;s first video here or at <a href="http://cnn.com/VBS">http://www.cnn.com/VBS</a>:<br />
<script src="http://www.vbs.tv/vbs_player.js?width=480&amp;height=270&amp;ec=0xb2U1MTor5vUXWA2y9C_iQDCQgKdiOa&amp;st=The%20Vice%20Guide%20to%20Travel&amp;pl=http://www.vbs.tv/watch/the-vice-guide-to-travel/the-vice-guide-to-liberia-1-of-8" type="text/javascript"></script></p>
<p>Each episode will include photographs, video <em>and</em> first-person narrative, so CNN and VBS will have the potential to create some really unique, rich new media that strays from more traditional journalism. Considering that CNN has retired much of its opinion-based commentary, leaving FOX and MSNBC to take the glory, it&#8217;s important for the station to cement its role as a source of innovative, in-depth coverage. And by giving VBS and Handsome Fur their stamp of approval, CNN is saying that independent media will play an integral role in this future. <a href="http://www.hipsterrunoff.com/">Hipster Runoff</a>, you better get ready.</p>
<p><span style="font-family: Times New Roman; font-size: x-small;"> </span></p>
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		<item>
		<title>Vice&#8216;s Success Shows the Virtue of Cover-To-Cover Advertorial</title>
		<link>http://www.mediaite.com/online/vices-success-shows-the-virtue-of-cover-to-cover-advertorial/</link>
		<comments>http://www.mediaite.com/online/vices-success-shows-the-virtue-of-cover-to-cover-advertorial/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 15:39:27 +0000</pubDate>
		<dc:creator>Robert Quigley</dc:creator>
				<category><![CDATA[Online]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Dos and Donts]]></category>
		<category><![CDATA[Financial Times]]></category>
		<category><![CDATA[NYT douchebag]]></category>
		<category><![CDATA[Vice]]></category>
		<category><![CDATA[Vice Financial Times]]></category>
		<category><![CDATA[Vice Magazine]]></category>
		<category><![CDATA[Vice Party]]></category>
		<category><![CDATA[Vice Profits]]></category>

		<guid isPermaLink="false">http://www.mediaite.com/?p=48453</guid>
		<description><![CDATA[The $250,000 that <em>Vice </em>Magazine spent on an exclusive party in Brooklyn last month was a good investment in at least one respect: <em>Vice </em>has gotten scads of free, <a href="http://globespotters.blogs.nytimes.com/2009/11/08/celebrating-the-virtues-of-vice/">adoring</a> media <a href="http://blogs.wsj.com/speakeasy/2009/11/02/vice-magazine-celebrates-halloween15th-anniversary-with-six-figure-bash/">attention</a> since. Its latest <em>Financial Times </em>profile highlights a few of its secrets to success. Namely: keep circ small and don't worry about newsstand revenue, but sell everything else.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.mediaite.com/wp-content/uploads/2009/11/vice-cover.jpg"><img class="alignleft size-full wp-image-48459" title="vice-cover" src="http://www.mediaite.com/wp-content/uploads/2009/11/vice-cover.jpg" alt="vice-cover" width="191" height="200" /></a></p>
<p>The $250,000 that <em>Vice </em>Magazine spent on an exclusive party in Brooklyn last month was a good investment in at least one respect: <em>Vice </em>has gotten scads of free, <a href="http://globespotters.blogs.nytimes.com/2009/11/08/celebrating-the-virtues-of-vice/">adoring</a> media <a href="http://blogs.wsj.com/speakeasy/2009/11/02/vice-magazine-celebrates-halloween15th-anniversary-with-six-figure-bash/">attention</a> since. In an era when Condé Nast <a href="http://www.mediaite.com/online/conde-nast-to-save-magazines-by-canceling-all-newspapers-subscriptions/">can&#8217;t even afford newspaper subscriptions</a>, any magazine, much less a free 150k circulation mag, throwing that kind of money around is big news.</p>
<p>The latest <em>Financial Times </em>profile of <em>Vice </em>highlights a few of its secrets to success. Namely: keep circ small and don&#8217;t worry about newsstand revenue, but sell everything else. <span id="more-48453"></span></p>
<p>The <em>Financial Times </em>being the <em>Financial Times</em>, it&#8217;s <a href="http://www.ft.com/cms/s/0/dd81d054-d48f-11de-a935-00144feabdc0.html">most fascinated</a> by the relationship between <em>Vice</em>, the free hip magazine, and Virtue, its juggernaut in-house ad agency:</p>
<blockquote><p>[<em>Vice</em>] is able to leverage almost any opportunity. Don’t want to buy as many pages in the magazine this month? Try sponsoring a special supplement, or take over the homepage at Viceland, the group’s website, instead. And don’t forget about that party at a music festival next month that could use an extra sponsor, which Vice will cover extensively in its next issue. Have you thought about bypassing the advertising slots altogether to make an online film for VBS that shows off your brand? Although most media companies attempt to offer a similar smorgasbord of opportunities, Vice’s willingness to integrate brands directly into its content in a way other media owners would not marks it out.</p></blockquote>
<blockquote><p>Vice is not without its critics. For some media owners, Vice works too closely with advertisers and blurs the lines between the editorial and commercial parts of the business.</p>
<p>“Since day one, we have worked with brands and for brands,” explains an unapologetic Mr Simon. “We are completely transparent in what we do.&#8221;</p></blockquote>
<p>Though <em>Vice</em>&#8216;s frank willingness to slice-and-dice and sell any part of its product or process is jarring in the current media climate, maybe that&#8217;s the climate&#8217;s fault more than <em>Vice</em>&#8216;s. After all, it&#8217;s generally accepted as fair business when a film or television show makes money off of product placement; why should an entertainment product that does the same thing get criticized just because it&#8217;s in print?</p>
<p>People would understandably be alarmed if, say, <em>The New York Times</em> sold coverage, but no one is under any illusions that <em>Vice</em> is <em>The New York Times</em>. The <em>NYT</em> may have been trying to be Vice with their <a href="http://www.mediaite.com/print/new-york-times-gets-vulgar-with-douche-laden-trend-piece/">&#8220;douchebag&#8221; cover story</a> last week, but they&#8217;re still a long way off from <a href="http://gawker.com/comment/3843580">asking mentally disturbed people to take and review various drugs</a>.</p>
<p>As print media continues to crumble and get poorer, strategies like<em> Vice</em>&#8216;s may become the norm rather than objects of scolding.</p>
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