Yesterday, we wondered about the future of advertising, and acknowledged that bloggers face a new predicament of impossibly low rates. But there are other technological pitfalls — just ask Gawker Media, who was scammed by a client pretending to be Suzuki into running ads that crashed readers’ browsers and even installed malware onto their systems.

The NY Times reported on Sunday afternoon that an unauthorized advertisement on their site was malware. Readers of their website had seen a pop-up box warning them about a virus with then directed them to a site claiming offers of an antivirus software. The infection notice is a common ploy used by rogue anti-Virus software, and put NY Times web editors in the unenviable position of reporting on their own troubles.