NY Times Touts AOL’s Inflated Traffic; Ignores Internet Trickery Behind It

The NY Times’ David Carr writes about AOL’s transformation from gated-community ISP to content powerhouse. And while AOL deserves a ton of credit for righting a ship that appeared destined to to sink, a closer look at how the Internet giant gets its massive traffic numbers actually belies the true value of both its content and traffic. Is all this focus on content part of a larger communications strategy in advance of Time Warner’s plans to spin-off AOL as a separate company?