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CNN’s Parker Spitzer Closes In On MSNBC’s Last Word As Morgan Falls Further Behind Maddow

Cable news ratings, January 27, 2011:

•The show that seemed headed for a reboot may have life in it after all. CNN’s Parker Spitzer has quietly gained ground in the ratings recently, and closed to within 15,000 viewers 25-54 of MSNBC’s Lawrence O’Donnell in his new 8 p.m. timeslot. Fox’s Bill O’Reilly remained far ahead in first place, with 824,000 viewers 25-54.

•At 9 p.m., CNN’s heavily hyped Piers Morgan Tonight spent another night in third place, attracting 164,000 viewers 25-54 (a drop of 42,000 viewers from the lead-in, Parker Spitzer), compared to 227,000 viewers for MSNBC’s Rachel Maddow.

Here’s the full scoreboard:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

460

Blitzer

87

Matthews

120

Showbiz

94

6 pm Baier

418

Blitzer

100

Live

121

Prime

120

7 pm Shep

486

King, USA

138

Matthews

151

Issues

160

8 pm O’Reilly

824

ParkerSpitzer

186

O’Donnell

201

Grace

194

9 pm Hannity

533

Morgan

164

Maddow

227

Missing

139

10 pm Van Susteren

296

Cooper

170

Schultz

191

Behar

99

11 pm O’Reilly

303

Cooper

90

O’Donnell

177

Showbiz

113

TOTAL DAY 306 121 109 109
PRIME TIME 551 173 206 142
Data by Nielsen Media Research. Live and same day (DVR) data.
TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

1733

Blitzer

375

Matthews

664

Showbiz

251

6 pm Baier

2046

Blitzer

366

Live

660

Prime

240

7 pm Shep

1783

King, USA

444

Matthews

775

Issues

411

8 pm O’Reilly

3080

ParkerSpitzer

492

O’Donnell

1019

Grace

658

9 pm Hannity

1875

Morgan

498

Maddow

983

Missing

387

10 pm Van Susteren

1524

Cooper

459

Schultz

848

Behar

369

11 pm O’Reilly

1108

Cooper

256

O’Donnell

519

Showbiz

262

TOTAL DAY 1306 369 481 285
PRIME TIME 2160 483 950 462
Data by Nielsen Media Research. Live and same day (DVR) data

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