Glenn Beck Dropped By New York City Radio Station For Low Ratings
He may be a ratings powerhouse on Fox, but Glenn Beck has been a bit of a letdown for New York City radio station WOR, which announced this week it will drop Beck’s radio show effective January 17.
Beck, whose syndicated radio show is widely regarded as the nation’s third most powerful after Rush Limbaugh and Sean Hannity, airs weekdays on WOR, which is one of New York’s two top talk radio stations.
Managers at WOR made it clear in an interview with the New York Daily News the programming decision was not about Beck, but the bottom line:
“The reason is ratings,” said WOR program director Scott Lakefield. “Somewhat to our surprise, the show wasn’t getting what we wanted.”
Being dropped by WOR likely means a scramble by Beck’s distributor, Premiere, to find a new home in the nation’s top radio market.
When reached by Mediaite, Chris Balfe, president and COO of Mercury Radio Arts (Beck’s company) offered the following comment:
“We are very proud of Glenn Beck’s performance in New York. In fact, Glenn outperformed or tied the station’s Monday-Friday 6AM-7PM ratings in 11 out of the last 13 months (actually winning 8 of those months) with Adults 25-54; and outperformed 13 out of the last 13 months with Men 25-54.”
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