Casey Anthony Verdict Gives HLN Its Best Month Ever In Terms Of Total Viewers; Fox News Still Top Rated Newser

Ratings

by Mark Joyella | 6:03 pm, August 2nd, 2011

» 7 comments

The July ratings period brought yet another overall win by Fox News, but the breakout star–no surprise–was HLN, where the network had its best month ever (total day) among both total viewers and viewers in the key 25-54 demo. HLN also ranked first among cable news networks in the dayside daypart (Monday to Friday, 9 to 5) thanks to the network’s wall-to-wall coverage of the Casey Anthony murder trial. The verdict in the case, on July 5, was the most-watched event on cable or broadcast television, with more than 5.2 million viewers watching HLN between 2:15 and 2:30 p.m. as the verdict was read.

At Fox, the July ratings win marks 115 consecutive winning months (since January 2002). FNC, largely unaffected by the departure of Glenn Beck, finished first among cable news networks in primetime, but also fared well compared to all of basic cable, finishing in fourth place. Fox’s strength is again clear in the ranking of top cable news programs for the month: FNC had eight of the top ten in terms of total viewers, and seven of the top ten among viewers 25-54.

MSNBC beat CNN in a battle to avoid a fourth-place finish overall, with MSNBC topping CNN by 20 percent among viewers 25-54 in primetime–the fourth month in a row that MSNBC has finished ahead in prime.

CNN landed in fourth place, but had notable successes, including a 40 percent increase in July among viewers 25-54 compared to the same month a year ago–growing more than MSNBC and Fox, which actually had a drop in viewership compared to a year ago. CNN also won over MSNBC during the daytime in terms of both total audience and adults 25-54. Some of the network’s top shows, like Anderson Cooper‘s AC 360 had strong growth, up 56 percent among viewers 25-54 in July.

CNN’s digital franchise also grew strongly compared to a year ago, with CNN.com hitting 1.2 billion page views and 89.1 video views worldwide.

CNN, fnc, fox news, HLN, July Ratings, msnbc

Anonymous

They will always get high ratings when they have a good trial to cover.
Laurence Glavin

Some networks have already run stories on the small-town eleven-year-old in New Hampshire whose body was just recovered. If there’s even a HINT of a homicide and then the case gets to trial, Tru TV and HLN will swoop down on the courthouse where the trial is conducted. Then everyone in the USA will learn how to pronounce Coos County. Um, it’s KO (rhymes with ‘toe’) – OSS (rhymes with ‘boss’).
Anonymous

Fourth month in a row that Fox was down in prime time compared to last year…

As usual, Fox News was the top cable news channel in July in both total and demo viewers, but it was also the only network to lose viewers in primetime compared to the same month in 2010.
Anonymous

And again (twice this week) total viewers are the headline instead of the all important “demo”…..hmmmmm…

those goal posts move around pretty easily here at Mediaite depending on which teams are playing, huh?
http://www.facebook.com/people/Robyn-Carter/100002510654375 Robyn Carter

She was found INNOCENT. The law does not distinguish between not guilty & innocent. In court records, she is recorded as “innocent.” that’s a fact so deal with it. http://bit.ly/nWPPan
Anonymous

No, she was found “Not guilty” which is a matter of law, not a matter of fact. Like OJ, the murdering son of a bitch.
Jerry Baustian

115 months in a row that Fox News was #1. And CNN and MSNBC battling over last place.
Hardy har har.