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Latest Ratings Spell CNN Woe: Blitzer, King, Parker/Spitzer Hit Serious Lows Against FNC, MSNBC, Even HLN

» 12 comments

Cable news ratings, November 17, 2010:

•On the ratings chart for Wednesday, CNN’s column may be stressful reading for execs at the Time Warner Center:  Wolf Blitzer, John King, and Parker Spitzer all got nowhere near breaking a threshold considered critical: at least 100,000 viewers 25-54.

•Over at HLN, a standout Wednesday was the solid showing for the 11 p.m. Showbiz, which placed second with 150,000 viewers 25-54, beating AC 360 and Countdown.

Here’s the full scoreboard:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

595

Blitzer

75

Matthews

123

Showbiz

89

6 pm Baier

523

Blitzer

74

Ed Show

183

Prime

144

7 pm Shep

489

King, USA

86

Matthews

188

Issues

218

8 pm O’Reilly

975

ParkerSpitzer

87

Olbermann

277

Grace

235

9 pm Hannity

598

King

153

Maddow

314

Behar

119

10 pm Van Susteren

365

Cooper

179

O’Donnell

241

Grace

174

11 pm O’Reilly

422

Cooper

128

Olbermann

129

Showbiz

150

TOTAL DAY 371 92 127 150
PRIME TIME 647 140 277 174
Data by Nielsen Media Research. Live and same day (DVR) data.
TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

2297

Blitzer

499

Matthews

517

Showbiz

221

6 pm Baier

2273

Blitzer

404

Ed Show

712

Prime

305

7 pm Shep

1958

King, USA

393

Matthews

577

Issues

657

8 pm O’Reilly

3522

ParkerSpitzer

357

Olbermann

1140

Grace

870

9 pm Hannity

2347

King

749

Maddow

1139

Behar

561

10 pm Van Susteren

1775

Cooper

704

O’Donnell

859

Grace

537

11 pm O’Reilly

1491

Cooper

451

Olbermann

409

Showbiz

399

TOTAL DAY 1510 373 464 359
PRIME TIME 2550 604 1046 652
Data by Nielsen Media Research. Live and same day (DVR) data

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  • TfT

    Poor CNN; they held on to Klein for too long.

    They need to cancel P/S.

    And Charlie gets a pat on the wrist for his ethics violations – cleaning up the swamp, the Queen Pelosi way. Oh brother – what a corrupt congress this one has been.

  • Just4thefax

    fact: FOX News kicks all others ass!

  • m

    MSNBC is doing a pretty good job siphoning off viewers from CNN. It seems their strategy is working.

  • Obeezy

    How a whole network like MSNBC, who basically bases its shows on making fun of conservatives and bashing another network, has even that many viewers is simply astonishing!..At least CNN has some conservatives on. The other network has Joe Scorborough, the most lefty leaning conservative in history

  • libra blue

    @TfT, “Poor CNN; they held on to Klein for too long.”

    Klein is part of the blame, but I think the bigger problem is the arrogant narcissistic attitudes of their on air personalities who continually lie to their viewers and refuse to treat them with respect.

  • milynily

    Their only chance is to get a Roger Ailes to get this network back on track.

  • disenlightened

    Both Glenn Beck and Hannity have more viewers than Olbermann/Maddow combined each evening. O’Reilly has more viewers in one night than Parker/Spitzonher have in 10. Why, even Greta Van Susteren stomps both Olbermann and Maddow on any given night, and it takes 4 Anderson Coopers to make one Greta. And the only one Wolf Blitzer beats is his pool boy, Rikki. All the left has left is 4 comedians (Maher, Colbert, Stewart and Fey).

  • Nahu Tuk

    m said:
    MSNBC is doing a pretty good job siphoning off viewers from CNN. It seems their strategy is working.

    Always look on the bright side of life.

  • BobHahn

    The problem with CNN can be understood in terms of the old Miller Lite beer commercials that featured loud arguments between people yelling “Less filling!” and people yelling “Tastes great!”

    CNN executives have apparently been persuaded that there is a huge market in the middle, i.e. people who want beer that is sort of fattening but doesn’t taste all that good. No extremism for them.

    More companies have been led to destruction by trying to find the “middle ground” between poles of a tradeoff than by any other stupid idea. “We have neither high quality nor low prices. We sell mediocre goods at a medium price.” That way lies bankruptcy. So does “We appeal to neither the left wing nor the right wing. We appeal to people in the middle.” Hello? The phrase “people in the middle” refers to those who DON’T CARE ABOUT THE NEWS. Running a news channel for them leads to… the results seen above.

  • ModerateMan

    When will CNN stop pretending they are an objective “down-the-middle” network and actually get some conservative on-air talent and producers. They are fooling no one.

  • http://www.facebook.com/people/David-Mangan/100000213524770 David Mangan

    CNN reflects Ted Turner—a bumbling johnny-one-note who hit the jackpot one night in a casino and has been dining out on his luck ever since. Klein was a total, absolute fool without a single clue and Anderson Cooper is a total disaster—no matter how many bells and whistles you try to hang around his sorry silly ass. AC invented ‘teabagger’ as a moniker for the biggest political grass roots movement since before Ross Perot, maybe since the ’60s ‘love drug radical revolution,’ and now this silly gay dork has got to try to live it down. He can be a good journalist, but his hands are covered with stale, stinking sh*t. I wonder how much longer he’ll last on 60 Minutes…?

  • Tater Salad

    Spitzer needs to just “go away”…..period! We don’t even want to see his face, more less hear anything he has to say. There are plenty more reporters, journalists out there that would and could give their own analysists on items of the day and not have the “baggage” this loon brings to the TV screen!

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