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Latest Ratings Spell CNN Woe: Blitzer, King, Parker/Spitzer Hit Serious Lows Against FNC, MSNBC, Even HLN

Cable news ratings, November 17, 2010:

•On the ratings chart for Wednesday, CNN’s column may be stressful reading for execs at the Time Warner Center:  Wolf Blitzer, John King, and Parker Spitzer all got nowhere near breaking a threshold considered critical: at least 100,000 viewers 25-54.

•Over at HLN, a standout Wednesday was the solid showing for the 11 p.m. Showbiz, which placed second with 150,000 viewers 25-54, beating AC 360 and Countdown.

Here’s the full scoreboard:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

595

Blitzer

75

Matthews

123

Showbiz

89

6 pm Baier

523

Blitzer

74

Ed Show

183

Prime

144

7 pm Shep

489

King, USA

86

Matthews

188

Issues

218

8 pm O’Reilly

975

ParkerSpitzer

87

Olbermann

277

Grace

235

9 pm Hannity

598

King

153

Maddow

314

Behar

119

10 pm Van Susteren

365

Cooper

179

O’Donnell

241

Grace

174

11 pm O’Reilly

422

Cooper

128

Olbermann

129

Showbiz

150

TOTAL DAY 371 92 127 150
PRIME TIME 647 140 277 174
Data by Nielsen Media Research. Live and same day (DVR) data.
TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

2297

Blitzer

499

Matthews

517

Showbiz

221

6 pm Baier

2273

Blitzer

404

Ed Show

712

Prime

305

7 pm Shep

1958

King, USA

393

Matthews

577

Issues

657

8 pm O’Reilly

3522

ParkerSpitzer

357

Olbermann

1140

Grace

870

9 pm Hannity

2347

King

749

Maddow

1139

Behar

561

10 pm Van Susteren

1775

Cooper

704

O’Donnell

859

Grace

537

11 pm O’Reilly

1491

Cooper

451

Olbermann

409

Showbiz

399

TOTAL DAY 1510 373 464 359
PRIME TIME 2550 604 1046 652
Data by Nielsen Media Research. Live and same day (DVR) data

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