MSNBC And CNN February Ratings: The Good News And Bad News

ratings

by Steve Krakauer | 4:45 pm, March 2nd, 2010

» 4 comments

It’s that time of the year again – ratings.

Here’s a look at CNN and MSNBC, the good and the bad news, while we’ll focus on Fox News (yeah, it’s just good news over there) in a subsequent post.

MSNBC:

Good News- MSNBC topped CNN by 75% in total viewers and 138% in the A25-54 demographic in prime time.

Bad News- Morning Joe finished fourth in the demo, behind CNN and HLN.

Good News: Keith Olbermann finished 2nd at 8pmET in both categories. Rachel Maddow finished 2nd at 9pmET in both categories. Chris Matthews at 7pmET finished 2nd in total viewers.

Bad News: All MSNBC programs were down double digits year-to-year in both categories.

CNN:

Good News- CNN topped MSNBC during day time hours (9am-5pmET) and in total day in total viewers and the demo. MSNBC was fourth or fifth during these hours.

Bad News- CNN finished fifth in prime time in the demo, behind even CNBC, for the first month ever (it happened to be a month that had a lot of Olympics on NBC, MSNBC and CNBC).

Good News- CNN’s The Situation Room finished 2nd for all three hours in the demo.

Bad News- CNN was down big in prime time (54% and 57% in total viewers and the demo), the most of any cable news network.

More Bad News- All of CNN’s prime time shows individually had their worst months ever in total viewers, while in the demo, it was Anderson Cooper‘s worst and Larry King and Campbell Brown had their second worst months ever.

Oh, also HLN:

Good News: Robin Meade had her best ratings in history in total viewers and the demo. Joy Behar at 9pmET was the only program that hour to grow year-to-year in total viewers.

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CNN, fnc, fox news, HLN, msnbc, Ratings, Spin

JamesA1102

Bad News- Morning Joe finished fourth in the demo, behind CNN and HLN.

Sounds like good news to me. Maybe they’ll put on a show worth watching in the morning.
m

Morning Joe is an INCREDIBLE program. Probably the best political show on TV.
Moderate

NBC paid $894 million to broadcast these Olympics and that is the best they can do. Heads are going to roll.
pyrope

m, it would appear that you’ve set your standards a bit low. There is a reason why Morning Joe was in 4th place.