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NBC’s Today Beats GMA for First Week Since 2012 Summer Olympics

ABC’s Good Morning America may have pulled a mid-Olympics upset over NBC’s Today Show on Tuesday of last week, but early ratings number show that over the course of the first week of the Winter Games in Sochi, Today beat GMA in both total viewers and the 25-54 demo, breaking an 18 month streak by the morning leader of late. It was the first time NBC topped ABC for a full week since the week of August 6th, 2012, when NBC was carrying the Summer Olympics from London.


From February 10-14th, NBC’s Today averaged 6.221M total viewers and 2.545M in the demo, while ABC’s GMA averaged 6.010M total viewers and 2.360M in the demo. It was Today’s biggest audience since their April 2011 coverage of the British royal wedding.

The Sochi Olympics also appear to have helped NBC’s Meet The Press, which was #1 on Sunday, February 9th and had its highest total viewer ratings since December 2012.

[photo via screengrab]

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