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Parker Spitzer‘s New Ratings Low – 2nd Lowest 8pmET Of 2010

ratings
» 14 comments

Cable news ratings, October 26, 2010:

Parker Spitzer reached a new low in A25-54 demographic viewers, finishing with just 68,000 viewers. It was the lowest demo viewership of any hour on CNN Tuesday. It was also the 2nd lowest demo rating of 2010 at 8pmET, behind a May Friday for Campbell Brown.

Shepard Smith at 7pmET had more demo and total viewers than Glenn Beck taped show at 5pmET. Bret Baier also beat Beck in total viewers.

Here’s the full scoreboard:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

563

Blitzer

102

Matthews

168

Showbiz

87

6 pm Baier

477

Blitzer

98

Ed Show

186

Prime

133

7 pm Shep

626

King, USA

76

Matthews

103

Issues

181

8 pm O’Reilly

920

ParkerSpitzer

68

Olbermann

285

Grace

184

9 pm Hannity

686

King

118

Maddow

285

Behar

137

10 pm Van Susteren

573

Cooper

146

O’Donnell

294

Grace

142

11 pm O’Reilly

602

Cooper

139

Olbermann

194

Showbiz

97

TOTAL DAY 366 109 129 120
PRIME TIME 726 111 288 151
Data by Nielsen Media Research. Live and same day (DVR) data.
TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

2154

Blitzer

512

Matthews

628

Showbiz

184

6 pm Baier

2284

Blitzer

515

Ed Show

724

Prime

241

7 pm Shep

2244

King, USA

324

Matthews

606

Issues

463

8 pm O’Reilly

3744

ParkerSpitzer

401

Olbermann

1190

Grace

670

9 pm Hannity

2720

King

560

Maddow

1087

Behar

339

10 pm Van Susteren

2296

Cooper

591

O’Donnell

1048

Grace

348

11 pm O’Reilly

1814

Cooper

384

Olbermann

601

Showbiz

242

TOTAL DAY 1447 380 468 262
PRIME TIME 2917 518 1108 439
Data by Nielsen Media Research. Live and same day (DVR) data

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  • disenlightened

    Both the former Governor/Whore-Monger Spitzer and CNN are getting exactly what they deserve. Shame on CNN for trotting his sorry ass out there. What’s next for CNN, former Senator/Whore-Monger John Edwards hosting a show on women’s health issues?

  • notsofast

    They still beat that bitch Bewhore in total viewers!

    Bye Joy!

  • VRWC Destruction Machine

    I’m still waiting for CNN to do a clone of The View clling The View Zipper Level with Heidi Fleiss, Divine Brown. Alexandra Dupre and a rotating host from Charlie Sheen’s black book.

  • BatBoy

    Both CNN and MSNBC would be a great Case Study for Business Schools.

    They would be in the chapter titled…”HOW NOT TO DO IT”

  • Harry Flashman

    Shocked! I’m shocked I tell you, that people really don’t care what a man who wears his soks while he cheats on his wife with expensive hookers and a psuedo conservative have to say.

    Shocking.

  • felixw

    This is really quite remarkable. In the demo, O’Reilly outdraws Parker-Spitzer by a margin of almost FOURTEEN-TO-ONE. Do people understand the size of that gap? It would be like winning a basketball game by a score of 120 to 9. CNN is kidding itself if it thinks Fox is just attracting a conservative audience. To get that kind of dominance, you need to win every meaningful demographic group.

    And why? Well, isn’t it obvious? CNN doesn’t cover the news fairly. And you can’t survive as a journalist if you’ve lost the trust of the audience. Wake up, CNN. Stop acting like political operatives and report honestly. Hire a diverse newsroom, instead of stacking the ranks with liberals. Get rid of the mind-numbing political correctness, and let people express opinions without getting fired. Quit insulting viewers by pretending to be report “straight down the middle” when you doctor and spin every night of the week.

    In short, you’ve been caught out, and everybody has figured out your pathetic game. The ratings will only get worse the longer you remain in denial.

  • disenlightened

    felixw said:
    Wake up, CNN. Stop acting like political operatives and report honestly. Hire a diverse newsroom, instead of stacking the ranks with liberals.

    CNN, like almost all the liberal media, believes “diversity” only refers to skin color, and not diversity of thought.

  • JimBob

    I think CNN would be wise to develop a new Marketing Plan.
    Something along the lines of Lean Foward.
    Go after some of MSNBC’s Primetime Stars

    Then bash Fox 24/7. That oughta do it!

  • JimBob

    By go after MSNBC Primetime Stars I mean make them
    offers they can,t refuse!!
    Mr ED, Tingles, Ratigan, O’Donnell, KO,
    Ratings magnets… ALL

  • SmartAlec

    CNN should follow MSNBC’s “Lean Forward” example

    How about – CNN “Falling Behind” or “Spiral Downward”.

  • http://www.libertarianism.com/ Jack Burns

    How about if Spitzer was to rip off his clothes in a drunken rant and start frothing all over Parker. That ought to improve the ratings…

  • sean_m

    When MSNBC is beating you, there’s definitely something wrong. On another note, if HLN is beating you, then wow! You’re pretty much planning the next trip to the unemployment office.

  • sean_m

    Jack Burns said:
    How about if Spitzer was to rip off his clothes in a drunken rant and start frothing all over Parker. That ought to improve the ratings…

    It would be a one night only ratings boost, but I’d watch it. lol

  • mspat

    CNN, hello??? You cut off comment when Spitzer’s hiring was announced. Didn’t want to know that no one wants to see a two-faced phony who cavorts with hookers? Well, do you see it now?

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