Rachel Maddow Within 16,000 Viewers (25-54) Of Hannity Friday Night
Cable news ratings, August 5, 2011:
•A busy news night Friday–with Standard & Poors downgrading the nation’s credit–put MSNBC’s Rachel Maddow Show within just 16,000 viewers 25-54 of Fox News’ usual ratings winner Hannity, which still won the hour with 314,000 viewers. Hannity was a taped program with live updates. CNN’s Piers Morgan Tonight was third, but well back, with 151,000 viewers.
•In Anderson Cooper‘s last night at 10 and 11 p.m. ET (AC 360 moves to 8 p.m. and 10 p.m. starting tonight), the busy news night pushed 360 to a second place finish at ten and an overall first place finish (among viewers 25-54) at 11. At 11 p.m., Cooper had an average audience of 322,000 viewers, edging Fox’s 311,000.
Here’s the full scoreboard:
| TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD) | ||||
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|
| 5 pm | The5
311 |
Blitzer
119 |
Matthews
137 |
Special
65 |
| 6 pm | Baier
406 |
Blitzer
137 |
Live
183 |
Prime
95 |
| 7 pm | Shep
381 |
King, USA
131 |
Matthews
158 |
Issues
144 |
| 8 pm | O’Reilly
479 |
Special
116 |
O’Donnell
175 |
Grace
163 |
| 9 pm | Hannity
314 |
Morgan
151 |
Maddow
298 |
DrDrew
104 |
| 10 pm | Van Susteren
370 |
Cooper
268 |
Maddow
170 |
Behar
69 |
| 11 pm | O’Reilly
311 |
Cooper
322 |
O’Donnell
172 |
Showbiz
68 |
| TOTAL DAY | 276 | 143 | 135 | 99 |
| PRIME TIME | 388 | 184 | 214 | 109 |
| Data by Nielsen Media Research. Live and same day (DVR) data. | ||||
| TV NEWS RATINGS: TOTAL VIEWERS (L +SD) | ||||
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|
| 5 pm | The5
1346 |
Blitzer
503 |
Matthews
644 |
Special
372 |
| 6 pm | Baier
1716 |
Blitzer
422 |
Live
659 |
Prime
408 |
| 7 pm | Shep
1414 |
King, USA
435 |
Matthews
562 |
Issues
545 |
| 8 pm | O’Reilly
2067 |
Special
394 |
O’Donnell
751 |
Grace
749 |
| 9 pm | Hannity
1310 |
Morgan
415 |
Maddow
899 |
DrDrew
585 |
| 10 pm | Van Susteren
1417 |
Cooper
666 |
Maddow
395 |
Behar
427 |
| 11 pm | O’Reilly
1067 |
Cooper
640 |
O’Donnell
343 |
Showbiz
383 |
| TOTAL DAY | 1010 | 402 | 427 | 371 |
| PRIME TIME | 1603 | 503 | 682 | 576 |
| Data by Nielsen Media Research. Live and same day (DVR) data | ||||
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