Fox, it should be noted, did win among total viewers, 2.183 million viewers to Piers Morgan Tonight’s 1.273 million. Maddow was third with 1.126 million. ”

Now THAT is what I call a smack-down. The inimitable HS on Piers’ show and he lost to Hannity in total viewers by nearly a million and barely beat RM?

LOL

Yawn, let me know when he’s #1 for 9 straight years.

notsofast said:
Fox, it should be noted, did win among total viewers, 2.183 million viewers to Piers Morgan Tonight’s 1.273 million. Maddow was third with 1.126 million. ”

Now THAT is what I call a smack-down. The inimitable HS on Piers’ show and he lost to Hannity in total viewers by nearly a million and barely beat RM?

LOL

Ok! let me break it down for ya. It’s quality not quantity. The reason why demo matters is because that is what the advertisers are paying for. They are the one paying the bills, and if your demo is good that’s what they care about. Those in the demo are what matters, not those outside it. It’s not an election. Capiche?

Sky, is it really a surprise that alot of those in the demo age would rather listen to Howard Stern than the news? That’s part of the reason we’ve got such problems in this country,. Too many young people are getting their news from Jon Stewart and Howard Stern! Of course, I’m one of those informed demo’s who actually knows what’s going on in the world. There just aren’t enough of us.

skyfet said:
Ok! let me break it down for ya. It’s quality not quantity.

Yawn!

The spinner in chief is back.

And no, it’s not about quality and not quantity- ask Phil Donahue and others about their short-lived shows on MSNBC.

BTW, Hannity has the luxury of having both- quality and quantity .

Bawahaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa

one night, lets see what happens

Parker,Spitzer,Piers,Morgan,Anderson,Cooper LLP

notsofast said:

BTW, Hannity has the luxury of having both- quality and quantity .

I know you don’t mean that.

Seeing 2012 From My Window said:
Sky, is it really a surprise that alot of those in the demo age would rather listen to Howard Stern than the news? That’s part of the reason we’ve got such problems in this country,. Too many young people are getting their news from Jon Stewart and Howard Stern! Of course, I’m one of those informed demo’s who actually knows what’s going on in the world. There just aren’t enough of us.

I’m sorry Mitchell, you are not part of the demo that knows whats really going on. A dedicated Beck devotee like yourself can’t be described as an informed demo. You need to be open minded to be able to be considered informed, that’s fact not a snide comment.

Seeing 2012 From My Window said:
Sky, is it really a surprise that alot of those in the demo age would rather listen to Howard Stern than the news? .

Haha. Good Joke. The Only thing newsworthy about Fox news is the debate about whether Fox news is news!

Oh no! The libs are at it again!

Say What? Democrat Compares Republicans to Nazis

January 19, 2011 1:02 PM

“In an extraordinary outburst on the House floor, Rep. Steve Cohen (D-TN) invoked the Holocaust to attack Republicans on health care and compared rhetoric on the issue to the work of infamous Nazi propagandist Joseph Goebbels.”

I’ve wondered about this before and have never had anyone with TV Ad creds to answer.

How does the differential between the Demo and Total affect the ad rates.

I don’t know enough about the mechanics to even ask the question very well so let me try a scenario.

If the ad rate is 1 whatever based on x number viewers how is that figure adjusted to reflect either a high or low standing in the demo.

Thanks to anyone who has an answer.

skyfet said:
Ok! let me break it down for ya. It’s quality not quantity.

Yes, in YOUR world, Howard Stern is quality!

LOL

ad people think the people in the 25-54 have more disposable income to spend, thats why they are important

notsofast said:
Yes, in YOUR world, Howard Stern is quality!

LOL

It seems you didn’t get it, the first time round. It’s the quality of the audience. It’s called demo. It was Oprah the day before, it’s about who is watching. Let me know if you need more clarification, I’m glad to help.

skyfet said:
It seems you didn’t get it, the first time round. It’s the quality of the audience.

LMAO!!!!

You are soooooooooooooo desperate, son!

Skyfet, you’re a moron.

that’s fact not a snide comment.

cjd ohio 1 said:
d people think the people in the 25-54 have more disposable income to spend, thats why they are important

If you’re addressing me CJ, I know that. Sometimes, though, I think they miss the boat on ads re goodies for children and teenagers. I’ve bought enough Wiis, Play Station etc and games and Itune gift cards to open a damn store.

So Piers 2nd show was down 40 percent in total viewers from his opening show with Oprah??
Sad that Howard didn’t deliver huge ratings for Morgan.
Piers/Stern was number 3 behind Hannity and Madcow???

Uh, Piers’ show sure looks like a tabloid talk show, while Hannity’s is about politics. Apples and oranges.
So if CNN wants to go the tabloid route because they fail at news, that’s on them.

Grammie said:
If you’re addressing me CJ, I know that. Sometimes, though, I think they miss the boat on ads re goodies for children and teenagers. I’ve bought enough Wiis, Play Station etc and games and Itune gift cards to open a damn store.

i understand grammie, but the more they get in the demo, the more they can charge for ads. its a bullcrap formula, but i guess it works for them

Seeing 2012 From My Window said:
Skyfet, you’re a moron.

that’s fact not a snide comment.

Now, that’s uncalled for.

Seeing 2012 From My Window said:
Skyfet, you’re a moron.

that’s fact not a snide comment.

Why do you have to be so personal, hun? Howard Stern is the king of all media of course he beats those dopes.

skyfet said:
It was Oprah the day before,

Well, damn, if it was Oprah, it must be true!

Bawaaahaaaaaaaaaaaaaaaaaaaaaaa

Son, FOX is already reaching its target audience, and your painful, contorted, predictable and futile attempts to disabuse people of that doesn’t change that fact.

cjd ohio 1 said:
i understand grammie, but the more they get in the demo, the more they can charge for ads. its a bullcrap formula, but i guess it works for them

That’s the question I’m trying to get to but not doing a good job.

I guess what I’m asking is is the premium over the base ad rate for the demo enough to make Pier’s show in this discussion more valuable than Hannity’s show last night where he killed Piers in the Total?

notsofast said:
Well, damn, if it was Oprah, it must be true!

Bawaaahaaaaaaaaaaaaaaaaaaaaaaa

Son, FOX is already reaching its target audience, and your painful, contorted, predictable and futile attempts to disabuse people of that doesn’t change that fact.

So you’ve understood the explanation I gave you earlier. Nice to see we can get on.

Ah, the good old days…

Am I the only one old enough to remember the way Fox News viewers were always taking swings at Brian Stelter for highlighting the demo numbers in lieu of total viewers? Of course, back then, he was being accused of using them to pump MSNBC & Olbermann, but the underlying arguments are still the same.

Skyfet says:

Now, that’s uncalled for

Color me Badd says:

Why do you have to be so personal, hun?

Just repeating what Sky said, so I’m forwarding your comment to him.

In other news, majority like Palin’s speech…

http://hotair.com/headlines/archives/2011/01/19/poll-on-arizona-speeches-heavy-majority-liked-obamas-plurality-liked-palins/

Eat it libs.

Seeing 2012 From My Window said:
Skyfet, you’re a moron.

that’s fact not a snide comment.

skyfet said:
Now, that’s uncalled for.

You provided way more proof for her to reach that conclusion than RR ever did for Ron Jr. to conclude the RR had Alzheimer’s.

Seeing 2012 From My Window said:
Skyfet says:

Now, that’s uncalled for

Color me Badd says:

Why do you have to be so personal, hun?

Just repeating what Sky said, so I’m forwarding your comment to him.

I didn’t call you a Moron. I try to be nice to the ladies.

notsofast said:
You provided way more proof for her to reach that conclusion than RR ever did for Ron Jr. to conclude the RR had Alzheimer’s.

You make no sense, just brewing for a fight.

skyfet said:
You make no sense, just brewing for a fight.

I do criticize Seeing 2012 From My Window in that morons might take her comparison to you as an insult, son.

Piers Morgan has a repugnant history as first a reporter for and then the editor of three notorious British tabloids. I don’t think he’ll EVER be able to wash the stink off himself–nor should he–from being mentored by Rupert Murdoch and Kelvin Mackenzie, both repulsive yellow journalists. Morgan calls himself a serious journalist, yet he spent over a decade lying, exaggerating and printing salacious rumors about the rich and famous at The Sun (1989–94); News of the World (1994–95); and the Daily Mirror (1995–04). Now he’s trotting himself out as a quality but “dangerous” mainstream interviewer when nothing could be farther from the truth. Buh-bye, Morgan. I’ll watch anything but your hideous mug.

notsofast said:
Fox, it should be noted, did win among total viewers, 2.183 million viewers to Piers Morgan Tonight’s 1.273 million. Maddow was third with 1.126 million. ”

Now THAT is what I call a smack-down. The inimitable HS on Piers’ show and he lost to Hannity in total viewers by nearly a million and barely beat RM?

LOL

O’Hannity really wiped the floor with +75 Whites, I imagine.

WCinWI said:
In other news, majority like Palin’s speech…

http://hotair.com/headlines/archives/2011/01/19/poll-on-arizona-speeches-heavy-majority-liked-obamas-plurality-liked-palins/

Eat it libs.

http://palinherpderp.ytmnd.com/

Seeing 2012 From My Window said:
Yawn, let me know when he’s #1 for 9 straight years.

Indeed, it is always noteworthy when anyone pulls in 7/10ths of 1% of the American public.

The Real Royal King said:
The Real Royal King says:

O’Hannity really wiped the floor with +75 Whites, I imagine.

January 19, 2011 at 3:24 pm The Real Royal King(Quote)

Ding! Ding! Ding!

We have a winner for being the first to drop the race card today!

Sir, you just won a Mediaite toaster!

Seeing 2012 From My Window said:
Sky, is it really a surprise that alot of those in the demo age would rather listen to Howard Stern than the news? That’s part of the reason we’ve got such problems in this country,. Too many young people are getting their news from Jon Stewart and Howard Stern! Of course, I’m one of those informed demo’s who actually knows what’s going on in the world. There just aren’t enough of us.

But, O’Hannity doesn’t do the news. He does commentary. I’m told that every time he mangles the facts, intentionally or unintentionally.

Grammie said:
I’ve wondered about this before and have never had anyone with TV Ad creds to answer.

How does the differential between the Demo and Total affect the ad rates.

I don’t know enough about the mechanics to even ask the question very well so let me try a scenario.

If the ad rate is 1 whatever based on x number viewers how is that figure adjusted to reflect either a high or low standing in the demo.

Thanks to anyone who has an answer.

Considerably, for two (2) primary reasons:

People in the Demo purchase more consumables and more high end goods. They acquire and procure at a much, much higher rate. Remember when you were putting together houses and wardrobes, going out regularly. And, with the high tech age, the acquisition/procurement rate differential is even higher.

Effective advertising is for the immediate sales, for branding and building customer loyalty. Branding and building customer loyalty in someone 25 years old is much more valuable than for someone 75 years old. A 25 year old is likely to buy 8-10 more cars in his or her lifetime. A 75 year old may never buy another new car.

notsofast said:
I do criticize Seeing 2012 From My Window in that morons might take her comparison to you as an insult, son.

Interesting. After sorting you out with facts in regards to the term demo, you resort to insult. Am I surprised? Not really. You could have just thank me for the free education, but you are too proud to admit it.

Nacho said:
http://palinherpderp.ytmnd.com/

Please don’t respond to me with crude word links. Thanks much!

Piers lost half of his total viewers on day two. Wow! At that rate, he will not last long.

notsofast says:
skyfet said:
You make no sense, just brewing for a fight.

I do criticize Seeing 2012 From My Window in that morons might take her comparison to you as an insult, son.

Notsofast, it is one of my personal goals to not use the word moron so much, but come on, they make achieving that goal SO HARD!! I wil try harder though!

In other news,

http://washingtonexaminer.com/blogs/beltway-confidential/2011/01/banning-crosshairs-cnn-used-it-refer-palin-bachmann

Yeah WCin WI, I sent that one to Mediaite a while ago, but for some reason they are ignoring it.

http://www.huffingtonpost.com/2011/01/19/debbie-wasserman-schultz-tucson_n_810997.html

I watched the Stern interview.
It is clear that after comparing the sizes of their respective penises they didn’t have a lot to talk about.
For the record….Howard is a 6….and Piers claims to be larger.
Now that I know the interview was prerecorded and thus edited. It is clear that CNN has thrown out the rule book…which is fine by me. There is too much censorship in cable news as it is….let it all hang out….although I could have probably lived the rest of my life not knowing that Piers Morgan seems to be very proud of his penis.

The Real Royal King said:
The Real Royal King says:
January 19, 2011 at 3:33 pm

Non responsive.

I asked about how the demo actually affects the AD RATES vis a vis proportion to total viewers.

Grammie said:
Non responsive.

I asked about how the demo actually affects the AD RATES vis a vis proportion to total viewers.

Which is exactly what I told you, Janet. It’s weighted in favor of the demo, although in a variable amount by product. Car OEM’s and dealers and electronics manufacturers may do 4,5 or even 6:1, while a cruise company may do 3:1 and a food company 2:1. By contrast, AARP and Viagra may be 1:3. Hallmark may be 1:2.

The Stern audience are the people in the demo. Duh. Those people won’t be there when he isn’t. Tomorrow they will be gone. Oprah didn’t get them.
He still LOST the overall ratings.

People tune in to watch Hannity not his guests. Morgan’s rating as did King’s depend on HIS GUEST. Not a good way to get consistant ratings.

The Real Royal King said:
Which is exactly what I told you, Janet.

No, you gave me a lecture on disposable income and purchasing patterns by age groups. In short, you wrote two long paragraphs on what is obvious to anyone who frequents blogs, such as this one, that are media oriented.

Grammie said:
No, you gave me a lecture on disposable income and purchasing patterns by age groups. In short, you wrote two long paragraphs on what is obvious to anyone who frequents blogs, such as this one, that are media oriented.

You should go get a fresh lemon to suck on.

gordonbloyershow said:
People tune in to watch Hannity not his guests. Morgan’s rating as did King’s depend on HIS GUEST. Not a good way to get consistant ratings.

Interesting Marceaux, I mean Blower, but I disagree. I think the relative handful of people who watch O’Hannity do so because they have lonely, desperate lives and PBS programming confuses them.

gordonbloyershow said:
He still LOST the overall ratings.

Actually for the second day in a row, Morgan came in second in total viewers and the headline is that he won in the demo.

Oh, and since I’m back in this thread…

I said it yesterday and I’ll say it again today: I think the secondary headline should be that Morgan found new viewers because it doesn’t appear that he took significantly from either Hannity or Rachel. Those that exceeded Larry King’s numbers were new to the primetime line-up.

PS) I’m sure some diehard Howard Stern viewrs may have been attracted to the program, perhaps as many or more as the older, non-Stern viewers who turned it off. And, it should also be noted that stern often guests on Letterman and he’s done either a Kimmel or a Conan, but none of those appearances propelled the program to the top of the ratings.

skyfet said:
Interesting. After sorting you out with facts in regards to the term demo, you resort to insult. Am I surprised? Not really. You could have just thank me for the free education, but you are too proud to admit it.

LOL

Seeing 2012 was right. You are a moron and it was I who straightened you out ,son.

notsofast said:
LOL

Seeing 2012 was right. You are a moron and it was I who straightened you out ,son.

You have such a short memory. Yo didn’t know what the demps was. You sound like an ingrate.

My message to Piers is, “Enjoy ‘em (key demo lead) while you got ‘em.”

My expectation is that with the possible exception of his interview with Ricky Gervais I don’t see Mr. Morgan sustaining his lead over Sean Hannity in the key demo.

In fact, by next week I suspect his numbers will look a lot more like Rachel Maddow’s – who will then becomes his main rival as Sean Hannity separates himself (once again) from CNN and MSNBC … and I don’t even like Hannity.

Hannity isn’t losing any sleep..of course the new guy going to do well..but the key to whether he’ll keep those numbers is if he can keep them with less high profile guest…….it’s all on him and in the long run I don’t see him keeping those numbers too long.

There’s a limited supply of really big name guests. Once he runs the table with those and loses that “new kid on the block” luster, I don’t think he’ll have much to crow about.

Moderate says:
January 19, 2011 at 3:45 pm
5 0
Piers lost half of his total viewers on day two. Wow! At that rate, he will not last long.
**********************

He lost half of his total viewers on day two, because he had the obnoxious Howard Stern as his guest, who in the world wants to watch that loser being interviewed.