Trump is Reportedly Obsessed With Cable News Chyrons: Those ‘Little Words’ Matter

President Donald Trump is reportedly so obsessed with cable news chyrons — the headlines that appear at the bottom of cable news screens — that he has his staff screenshot them and print them out, according to a new book by Cliff Sims, a former White House communications staff member.

In his new soon-to-be-released book Team of Vipers, which was previewed by Axios, Sims describes Trump as concerned with the looks of cable news productions as well as the “sometimes nasty little words” on the bottom of the screen.

Sims said this about the president’s cable news consumption and obsession about how things look:

“He consumed TV like the late Roger Ebert must have watched movies. … He commented on the sets, the graphics, the wardrobe choices, the lighting, and just about every other visual component of a broadcast. Sure, he liked to hear pundits saying nice things about him or White House officials defending him from attacks, but everything came back to how does it look?

Recalling a conversation with Trump, Sims also said the chyrons matter to Trump — a lot.

“‘People watch TV on mute,’ the President told me, ‘so it’s those words, those sometimes beautiful, sometimes nasty little words that matter,'” Sims added.

He also said that whenever he gave a speech, Trump would have his staff take screenshots of all the chyrons that aired while he was speaking.

“The goal was for Sarah or Hope or me — or whoever hadn’t traveled with him — to meet him on the ground floor of the residence and hand him the packet to review mere moments after Marine One landed on the South Lawn,” he recalled.

Sims’ book, which according to the New York Times, also reveals an out of control Trump White House, is due out on January 29.

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