It starts off like a food stamp PSA, but stay with this new video from Bono’s The (RED) Organization. It features Mario Batali, Wylie Dufresne, Padma Lakshmi, Dana Cowin, Martha Stewart, David Burke, Daniel Boulud, Gabrielle Hamilton, Pat LaFrieda, Marcus Samuelsson, and Buddy Valastro raising awareness (and funding) for a new campaign called #86AIDS.
According to (RED):
The new PSA features these top industry leaders urging diners to visit participating locations from June 1-10th and purchase a (RED) dish, in turn donating a portion of each to The Global Fund to help #86AIDS.
Check out the PSA below, and try to avoid being blinded by star power.
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