General Mills Announces Return of Monster-Themed Cereals; Hooray for Nostalgia Branding

Summer? Whatever, Halloween is coming up, and thanks to General Mills, it’s going to be even more nostalgic this year than ever before. The food corporation announced that for a limited time, they would resurrect all of their special monster-themed cereals, because Halloween is a time to celebrate spooky corn syrup-flavored treats.

Though they’ll be available in stores nationwide, the old-time boxes of Count Chocula, Frankenberry, Boo Berry, Frute Brute and Fruity Yummy Mummy will soon relocate to everyone’s local favorite haunted mansion, Target. According to General Mills’s blog, it’s the first time that all five spoooOOooOOOooky flavors have been available at once, and the first time that Frute Brute and Fruity Yummy Mummy have returned to store shelves ever since they were discontinued decades ago.

But now we, too young to remember these cereals, have so many questions: what the hell is a Frute Brute? Are Frankenberries genetically-modified Monsanto berries? Is the Yummy Mummy a man or a woman (or, judging by all those bandages, a post-op Joan Rivers)?

Please let us know, we need to boost our spooky cred.

[Taste of General Mills via Jezebel]

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