comScore Gordon Ramsay Photoshoot for Triathlete Magazine (VIDEO)

WATCH: Gordon Ramsay Bikes Nowhere in Triathlete Magazine Shoot

Given the recent travails of the Gordon Ramsay Empire (Michelin losses, apparent exhaustion, etc.), this video of the chef biking in place seems like a very apt, very timely metaphor:’The great chef, a man once so energetic, a man who moved with a momentum fueled by a thousand swears, can no longer propel himself further. Stuck in place, he pedals with futility, and yet cannot push himself an inch ahead. Sisyphus shrugs.’

Or he could just be doing a photoshoot for Triathlete Magazine, timed to coincide with his participation in the Ironman World Championship in Kona, Hawaii on October 12th. For people who don’t sport, it’s the ultimate triathlon: a 2.4 mile swim, a 115 mile bike ride, and a full marathon. (Yes, Ramsay, we get it. You have muscles.)

Still, it’s fun when metaphors fall out of the sky like this. Watch him bike to nowhere below:

[h/t Eater]

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