Grant Achatz is a tease of a man, a chef who loves operating on mystery and intrigue. He creates obscure trailers for his menus, runs whisper campaigns for his secret speakeasy bars, and boasts a moustache and goatee. (Everybody knows that men with moustaches and goatees do nothing but keep secrets.)
SO WHAT DOES THIS MEAN, GRANT ACHATZ? WHAT DOES THIS TWEET MEEEEEEEAAAAANNNNNN?
Next. 2014. pic.twitter.com/0iTPt6EmSY
— Grant Achatz (@Gachatz) October 24, 2013
The internet believes this is an obvious sign that Achatz and crew will do a steakhouse-themed menu for their ADD restaurant NEXT, but what if he’s actually doing something else? What if this is just misdirection on Achatz’s part? What if the new NEXT menu is actually, we dunno, inspired by magazines? What if he’s really developing edible paper that tastes like steaks?
This is what happens when people raise the bar. Expectations get really high.
WATCH: The Trailer For Next Kyoto Proves That Grant Achatz Really Loves Mysteries
WATCH: Alinea And Eleven Madison Park Unveil Plans For Mysterious Collaboration
Keller, Achatz, Benno, And The French Laundry Team Stage Surprise Play At CIA
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