If swearing, boobs, and prolapsed buttholes are, as a Fox News contributor put it yesterday, a crass and desperate attempt at improving cable news ratings, it worked real good. CNN just released the latest data on Anthony Bourdain’s new show Parts Unknown, showing that the Koreatown episode brought in a 30% increase in viewership from its premiere week — and twice the number of viewers than its time-slot competition on Fox and MSNBC. (Sorry, Fox.)
The best part of CNN’s press release, though, was the data on the various ways Parts Unknown beat the pants off of Bourdain’s old show, No Reservations: “On social media, the premiere received 9,000 social mentions, up from last year’s 2,000 mentions for the No Reservations premiere on the Travel Channel.” Take that, Cadillac pimps.
But enough about pettiness, let’s look at hard numbers:
Among the key demographic of adults 25-54:
The April 21 episode delivered 470,000 adults 25-54, up 67% vs. its premiere week and more than double the deliveries of its cable news competitors Fox News Channel and MSNBC (208,000 and 187,000 respectively). Bourdain also had a strong week among total viewers (974,000), up 30% vs. its premiere week performance (747,000).
The season premiere episode of Anthony Bourdain Parts Unknown (Myanmar) had a total of eight airings on CNN beginning April 14 through April 21 and delivered a cume of 9.9 million total viewers and 3.9 million Adults 25-54.
(So that’s 6 million people who are not 25-54. Are they Millenials, or grandparents trying to find Larry King? Legit question.)
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