Pizza Hut Is Now on OKCupid and You’re a 100% Match; Do Not Attempt Self-Harm

Pizza Hut is a pansexual, gender non-conforming restaurant whose current relationship status is “open for business.”

Thus begins the most depressing ad campaign/PR stunt of our time. Depressing, because everyone who is on OKCupid — yes, even you, radical vegan Oberlin girl — will pop a 100% match with Pizza Hut, in both sexytimes and platonic revelry. Are you depressed yet? Because we attempted defenestration before being convinced by our Ad-Sales team that it’s not a reflection on us as people.

“We’re looking for someone who brings outrageous enthusiasm to the everyday moments; the one with a zany sense of adventure and a rad personality,” Pizza Hut writes in its actual, live OKCupid profile, which is really an elaborate ad for its #CommitToGreatness contest, in which participants send in an Instagram or a Vine proposal video to the @pizzahut account using the hashtag to compete for a lifetime supply of free pizza.

We miss the simple days when the ickiest OKCupid profile we had to worry about was @DadBoner creator Karl Welzein’s.

[Ad Age]

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