According to a new Gallup poll, about half of all Americans “actively seek out” organic food. Unsurprisingly, they’re all a bunch of dirty hippies living in California or Colorado. (Kidding!) (Not really.)
Here’s how the study breaks down:
In the U.S., inclusion of organic foods is highest in the West (54%) and lowest in the East (39%). Americans who report living in a big or small city are more likely to eat organic foods than those who describe their location as a town or rural area, 50% versus 37%, respectively, while those who live in suburban areas fall between these two groups.
It’s also those damn millennials, too. But we already knew that. Gallup also notes that the rich, white, targeted consumer that likes its organic food may soon not be the norm anymore:
Income and location appear to be factors in preference for organic foods, although that may be changing. Wal-Mart, the largest retailer and grocer in the U.S., and known for its low-price business strategy, has announced plans to begin selling organic food. Organic food could soon become more easily accessible and more affordable, and this in turn could encourage more Americans to include it in their diets.
Wal-Mart, making things better, ish. Maybe.
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