For over 30 years, Mr. Food distinguished himself from other media-famous chefs with a homey demeanor, a willingness to use processed foods, and brief, 90-second television spots that appeared on, at his peak, over 165 local television stations nationwide. And though the road to celebrity chef superstardom was there, the former butcher never wanted to take that route.
“They’re on the Food Network. They’re getting a lot of national publicity. And they’re getting big money,” he once said, according to The Associated Press. “I was always the hometown guy. I don’t want to be the super celebrity. When you need bodyguards, that’s not my deal.”
In memoriam: a biography about Mr. Food.
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