Hoax of the Year: Immaculate Infatuation’s Fake Hipster Review of ‘Underfinger’


It’s a good day for restaurant reviews: the New York Times ran Pete Wells’ review of newly reopened The River Cafe, and Immaculate Infatuation ran a beautiful ode to hipster trash with a faux review of non-restaurant “Underfinger.”

Underfinger lives behind an unmarked, graffiti-ed door in Chinatown, is staffed by a chef who grew up near Noma and served many years in the Danish army, and serves dishes like Seahorse Sashimi and a 74-ounce steak for four. But don’t get it twisted; just because it doesn’t exist doesn’t mean the restaurant’s hype isn’t building. Check out all this buzz:

You can read the Underfinger review in its entirety here.

[Immaculate Infatuation]

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