WATCH: Hundreds of People Wait for Chick-Fil-A in Freezing Cold, Hoping for Free Sandwiches

Lured by the promise of free Chick-fil-A sandwiches, more than a hundred Missourians waited outside a brand-new franchise in Jefferson City last night, despite temperatures that dipped into the single digits (thanks, polar vortex).

The reporters at KOMU were surprised that people were obsessive enough to wait over twelve hours for a 6:30 AM opening, until they learned that the first 100 people to enter the restaurant would receive free Chick-fil-A sandwiches every week for a full year. Is that worth losing a finger to frostbite over?…Maybe?

See the obsession below:

[h/t Grub Street]

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