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Watch Neil Young’s Anti-Starbucks, Monsanto Music Video

Neil Young and Promise of the Real’s latest music video, “Rock Star Bucks a Coffee Shop,” off his anti-GMO concept album, The Monsanto Years, dropped today, and the folksy whistler’s catchier than  weighty lyrics like “Yeah I want a cup of coffee but I don’t want a GMO/I like to start my day off without helping Monsanto“.

It’s not the first time Young’s successfully gone after a brand. In 1989, Young won a MTV Video Music Award for the then-banned video “This Note’s For You” which took on Pepsi, Coke, Miller and Budweiser‘s co-opting of the biggest pop acts at the time. Young sings “Ain’t singing for Pepsi, ain’t singing for Coke/Ain’t singing for nobody that makes me look like a joke.

Per UltimateClassicRock.com:

Young’s song took aim at corporate sponsorship of rock n’ roll, and the clip included a parody of Michael Jackson. Specifically, Young sang over a scene in which a Jackson lookalike’s hair caught fire — mimicking a then-recent mishap on the set of a Pepsi commercial – with the flames put out by a Whitney Houston doppelganger brandishing a can of soda. Jackson was said to be considering legal action against Young, and MTV initially pulled the video from its broadcast rotation.

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