Oh, context. It’s a word that’s been thrown around a ton recently, from chefs accidentally bashing bloggers, to CNN reporters completely screwing up coverage of the Supreme Court ruling on the Affordable Health Care Act because they cannot read around certain words. But in light of Kraft’s Facebook post in solidarity with the gay rights movement, a shocked Stephen Colbert was forced to reexamine his relationship with the newly “gay” Oreos. Maybe he’ll go a little Joseph McCarthy on snack foods. Who knows.