For most of the episode I kept waiting for a moment where I would think “the show is better than ever!” or “I’m so disappointed!” but that moment never came. Instead, I felt like the wait for the premiere was much shorter than I remembered, like I had just finished watching Season 4 not too long ago. The hiatus even seemed to make sense in light of the characters’ situations in the premiere — so much has
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The men and women of the Mad Men universe sure are dealing with quite a bit of change, and the episode was bookended nicely with a scene of several ad men at Y&R throwing paper bags filled with water at African-American picketers marching below. Sterling Cooper Draper Price is delighted that Y&R has created such a public relations disaster, and the agency takes out an ad in The New York Times cheekily reminding the public that they are “an equal opportunity employer.” This small co-opting of the civil rights movement to settle professional grievances comes back to haunt SCDP at the end of the episode, when their lobby is overrun with African American job applicants, and they have no choice but to hire “one of them.” It was a nice reminder that, try as these characters might to maintain the status quo, there are cultural forces beyond their control that are remaking the world — and it was a way to integrate SCDP without making the characters seem anachronistically saintly and tolerant.
In this episode, all of the babies promised at the end of season 4 have been born, including Joan and Roger‘s son. Joan’s mother is visiting to help her with the baby, and her evil
Lane and Peggy are searching for different things in this episode, but they both have the same desperate, grasping quality to their actions in the premiere. Lane’s wife is with him in New York and he is
That’s right — Don isn’t all that concerned with work right now, not when he has his pretty new French-Canadian wife unbuttoning her blouse for him at the office, serenading him in French and cooking up weird, angry role-playing games for him at home. She’s copy-writing at SCDP now, and Don doesn’t seem threatened all that threatened by her ambition (all of that adventurous sex probably helps). She throws him a party for his Don Draper 40th birthday, even though his Dick Whitman 40th has already come and gone. Like Betty and Suzanne the schoolteacher, Megan is beautiful and young, but she is also emotionally resilient (she has a quiet moment on the balcony when Don reprimands her for throwing him a surprise party, and mentions something about it to Peggy, but seems to recover quickly), sexually creative and fluent in French. The
This episode was interesting in that it felt looser, unhinged — the humor was more broad, the sex seemed more perverse and unglamorous, and the interiors of Don and Jone’s apartment, the SCDP offices and Pete’s new home looked shabbier and more ordinary. The most evocative image, to my mind, came at the beginning of the episode when Sally Draper woke up in her father’s new apartment and wandered down the sparsely decorated hallway to knock on her father’s bedroom door, claiming to think it was the door to the bathroom while sneaking a glimpse of Megan’s nude back. It was a brief glimpse into a more chaotic, messy, unpredictable world — one that all of these characters are going to have to adapt to as the decade nears its end.
“Mad Men” airs Sunday nights at 10/9 Central on AMC. We will be back with a recap of the second episode next week.