NBC paid $4.38 billion for the right to televise the four Olympics spanning from 2014 through 2020 — including this Summer’s Games in Rio.
Apparently, they intend to try to make it all back tonight.
The Opening Ceremony of the Olympics has A LOT of commercials, and people are noticing.
Not counting the half-hour pre-game show, the first 40 minutes of the Opening Ceremony telecast featured 14 minutes of commercials. Worse than that, the pace of the broadcast has been quite herky-jerky, as those 40 minutes features six ad breaks.
If this keeps up, DVRs across America will surely be getting a workout.
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