“He sort of stinks on TV,” the anonymous network source told the newspaper. “He hasn’t turned out to be the superstar they were hoping for.”
According to the paper, MSNBC’s strategy was to bring Farrow onto the network in the hopes that his younger, social media-based audience would follow suit. “But that hasn’t happened,” the source declared. “Just because someone is a boy genius-turned-Twitter star doesn’t mean they deserve their own TV show.” Farrow’s show debuted with lackluster numbers in the key 25-54 demo.
A separate source (anonymous as well) defended Farrow to the paper: “Half the time Ronan has been on the air, the missing plane has dominated daytime TV.”
An MSNBC spokesperson issued a statement to Confidenti@l, flatly denying the story: “This is simply not true. We’re
We’ve reached out to a Farrow rep for a response.
One note, though: It is odd that someone at the network would suggest cancellation is possible after only one month of the show being on the air. Other cable shows have had weak starts and continued on to do just fine (see The Cycle), so we’ll see where Farrow stands in a few months.
— —
>> Follow Andrew Kirell (@AndrewKirell) on Twitter