Sometimes, even a second set of eyes aren’t enough to keep a monumental blunder from going to print, as a recent advertising flyer for a Martin Luther King, Jr. Day event at an Air Force shooting range demonstrates. Air Force officials in Georgia have pulled down and apologized for a flyer with a photo of the slain civil rights icon advertising a “Martin Luther King, Jr. Fun Shoot”:
— Greg Bluestein (@bluestein) January 14, 2016
The flyer advertised a noon gathering on Jan. 18 for the Robins Air Force Base Trap and Skeet Club. An official at the military base’s Outdoor Recreation office said it was created by a marketing team.
“We didn’t make the flyer,” said Leroy Minus, the official. “We squared it away. We got rid of the picture.”
The base, in a statement, called it an “honest mistake.”
Okay, perhaps even a third or fourth set of eyes aren’t enough, either. They got rid of the picture, but they’re still having a Martin Luther King, Jr. Fun Shoot?” What’s on tap for Pearl Harbor Day, a Family Strafing Jubilee?
It’s fine if you want to spend your bonus day off popping off rounds, but maybe don’t brand it with a historical figure who was gunned down by a sniper. This is just one more reason why diversity is important, because for many people, it’s not just another day off or an excuse for a doorbuster sale.
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