comScore As Boycott Continues, Nordstrom Refuses to Drop Ivanka Trump’s Brand | Mediaite

As Boycott Continues, Nordstrom Refuses to Drop Ivanka Trump’s Brand

shutterstock_408810109Unlike Macy’s, Nordstrom isn’t interested in discontinuing sales of any Trump products, whether they’re causing lawsuits or boycotts. Ivanka Trump‘s products have been being boycotted for months with pretty substantial results, but according to Fortune, Nordstrom isn’t caving to the numerous calls for discontinuation that are pouring in on social media. (Note that Macy’s, too, is not necessarily unwilling to stock the Ivanka Trump line, but has not sold Donald Trump‘s items for over a year.)

While some designers refuse to even dress Melania Trump when she becomes First Lady, Nordstrom’s co-president Pete Nordstrom sent an email to staff on Monday that said this:

We’ve heard from customers, including some who are long time loyal customers, threatening a boycott of Nordstrom if we continue to carry the line. Similarly, we’ve heard from customers who say they will boycott Nordstrom if we stop carrying the brand. This is a sharply divisive subject. No matter what we do, we are going to end up disappointing some of our customers …We strive to be agnostic about politics and to treat all our customers with respect.

He went on to say that they stock items based not on the person or group that makes them, but on how well the items sell. The Ivanka-branded items sell well, so they stay in spite of spirited calls from those in the #GrabYourWallet boycott movement.

[image: a katz / Shutterstock]

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