According to Associated Press reporter Thomas Beaumont, the Republican campaigns have been much quieter than in previous election years, with no campaign having a paid staff larger than 20 members. Beaumont attributes the smaller staff sizes to how campaigns now utilize technology to reach voters.
“Campaign headquarters have hardly been buzzing with activity, unlike the around-the-clock nature of past contests,” Beaumont reports. “Candidates have barely visited the state, compared with years when most all but moved here. And they have largely refrained from building the grass-roots armies of yesteryear, in favor of more modest on-the-ground teams of paid staffers and volunteers.”
[…] technology has changed both the political and media environments in recent years. Campaigns now can more precisely — and cheaply — target their pitches to voters from afar, sending personalized e-mails and YouTube video messages from the candidates to voters directly, and more campaign outreach is being handled by volunteers and through central national websites. And voters, themselves, now can go online and find information about the candidates without having to wait for the White House hopeful to show up in the town square.
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