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Chipotle Aims to Make a Comeback by Putting Comedians Inside Burritos


Chipotle has been having a rough go of it, to say the least. Following E. Coli and Norovirus outbreaks in 2015 (that eventually even the Feds investigated), they’ve had a lot of trouble bouncing back.

It’s not for lack of trying, though. They’ve given away a ton of free food and started a rewards program, but so far, they haven’t been able to get back to where they were. Now, they’ve launched an ad campaign starring comedians John MulaneyJillian Bell, and Sam Richardson to remind you that all of their ingredients are real, which hopefully will remind people that better ingredients are what drove them there in the first place.

AdWeek points out that the commercials don’t make specific mention of the ingredients themselves, but they do remind you that everything in the burrito has to be “real.” The ads are pretty funny, though.

Will McGinness, executive creative director and partner of Venables Bell + Partners, the company that made the ads, told AdWeek, “Using humor and a commitment to telling it like it is, we cut through the clutter of confusing claims, limited time offers or farmers holding produce and created a campaign that is very true to who they are.”

Also, Jeffrey Tambor plays a burrito, so…

Check out the other spots on Chipotle’s YouTube channel, or, catch them on TV.

[featured image via screengrab]

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