CNN President Jeff Zucker defended the cable network from criticism about its documentary series and editorial shifts in an interview with TheWrap today. And on the subject of more series that critics would say divert from the news, Zucker argues they actually “doubled down on news.” (He also says that they’re “broadening the definition of what news is” too, so keep that in mind.)
He thinks the ability of certain anchors to be slightly more opinionated (i.e. Jake Tapper hammering the White House for sending no high-profile officials to the Paris unity rally last month) gives CNN a more “authentic” feel, and Zucker repeatedly emphasized CNN’s digital growth and strength.
But on the subject of ratings, when asked why CNN’s have gone up while Fox and MSNBC’s have gone down, this is what Zucker had to say:
Listen, we should only have Fox News’ numbers. We’d be thrilled to have Fox’s numbers, and they deserve a lot of credit. With regards to MSNBC, I can’t speak to why they’ve declined dramatically — we’re just focused on what we’re doing here now.
For what it’s worth, TheWrap noted in a follow-up correction that Fox’s ratings haven’t gone down, they actually went up five percent in the news demo, while MSNBC has been doing considerably poorer.
You can read the full interview here.
[image via Everett Collection/Shutterstock]
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