The Heritage Foundation, a conservative think tank that earned intra-party infamy last year when it helped orchestrate the government shutdown over the funding of Obamacare, is branching out into the news business. On July 3, the think tank will launch Daily Signal, a publication devoted to news and reporting.
“We came to the realization that the mainstream media had really abdicated the responsibility to do the news and do it well,” the site’s publisher told Bloomberg’s Joshua Green. “We plan to do political and policy news, not with a conservative bent, but just true, straight-down-the-middle journalism.”
Heritage, run by former Senator Jim DeMint (R-SC), hopes a sleeker, more mobile-friendly design will help the site appeal beyond the conservative demographic catered to by sites like Breitbart and The Daily Caller. The foundation wants to attract younger readers, who it thinks might venture on from the articles to the tank’s policy analyses.
Daily Signal’s managers acknowledged a certain structural similarity to new policy publications like Nate Silver’s 538 and Ezra Klein’s Vox, but countered that their site would be free of “wild, liberal bias.”
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