comScore Get Ready for Powdered Alcohol to Hit Liquor Stores This Fall | Mediaite

Get Ready for Powdered Alcohol to Hit Liquor Stores This Fall

Powdered. Alcohol. Putting aside whether you think it sounds like a good idea, does it not seem like an intriguing concept? Well, Palcohol has officially been approved by the U.S. Alcohol and Tobacco Tax and Trade Bureau, so expect this alcoholic version of the Kool-Aid powder to be in liquor stores soon enough!

Here’s the pitch for Palcohol on its website: “Wouldn’t it be great to have alcohol in powder form so all one had to do is add water? Since powder is light and compact, it wouldn’t be a burden to carry.”

They expect to be selling it starting this fall, and offer a variety of flavors to get the powder in. Below are a few of them.

Now I know what you’re thinking: “Holy crap powdered alcohol I could snort that!” Well, snorting Palcohol is a serious no-no, with the site explaining “You would feel a lot of pain for very little gain.”

It will be sold in liquor stores where you can buy non-powdered alcoholic things, as well as online, and the same rules about the drinking age obviously apply.

Palcohol did have a slightly edgier website before, but it was edited because, as they put it, “It was not meant to be our final presentation of Palcohol. Also posted were labels that were incorrect.”

[h/t Gawker]
[photo via Palcohol]

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Follow Josh Feldman on Twitter: @feldmaniac

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