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Hugh Hefner’s Son Announces Nudity is Coming Back to Playboy

Remember when Playboy announced back that they would no longer feature nudity? Well evidently, the men’s lifestyle magazine is about to return to its roots.

Playboy’s March/April 2017 issue will feature playmate Elizabeth Elam, where she will appear topless in order to kick off the new “Naked is Normal” campaign. Connor Hefner, Playboy’s Chief Creative Officer and son of Hugh Hefner, announced on Twitter that the magazine is “taking our identity back and reclaiming who we are” with a return to nudity.

Back in 2015, Playboy decided to stop using nude pics because they were becoming “passé” in the digital age, and they hoped to attract mainstream advertisers by becoming more accessible. Cooper Hefner criticized the move at the time, and according to The Wrap, the change wasn’t as successful as the magazine hoped.

“Playboy will always be a lifestyle brand focused on men’s interests, but as gender roles continue to evolve in society, so will we,” Hefner said.

Aside from nudity, the magazine will also see the return of its “Party Jokes” feature, as well as their “Playboy Philosophy” column.

[Image via Twitter]

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