comScore Illinois Health Care Group Launching Ad Campaign with The Onion | Mediaite

Illinois Health Care Group Launching Ad Campaign with The Onion

Get your best ironically appropriated Onion headlines ready, people, because the satirical publication will be featuring an ad campaign being launched by Get Covered Illinois in order to market health insurance to young people. The Chicago-based Onion will be involved in the ad campaign, giving the boring old “get covered” spiel a snarky makeover.

Get Covered Illinois made the announcement in a press release Monday, saying they will be teaming up with The Onion to get the “Young Invincibles” enrolled in health insurance. So what exactly will that entail?

Beginning today, the partnership calls for The Onion to run banner ads on its website featuring a man who is forced to sell his action figures to pay his medical bills because he failed to get health coverage. The Onion will also create a video, an editorial and a custom “news” section about GCI that will appear online as the March 31 enrollment deadline nears.

This isn’t the first non-traditional ad campaign being used by states to get young people to enroll. Remember the Brosurance ads?

The paper has had some fun with Obamacare in the past, with headlines like “Man Who Understands 8% Of Obamacare Vigorously Defends It From Man Who Understands 5%” and “New, Improved Obamacare Program Released On 35 Floppy Disks.”

[photo via The Onion]

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Follow Josh Feldman on Twitter: @feldmaniac

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