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LIVE announcement

LIVE: Apple’s Big iPhone Announcement

Apple, Inc., is expected to announce a new string of products this afternoon, including the iPhone 5C and 5S.

The 5C is expected to be a “cheaper” version of the smartphone available in multiple colors, alongside the 5S, which will be the latest high-end version of the iPhone. The former model represents Apple’s attempt to reach out to poorer customers in emerging markets.

The tech giant is also expected to announce newer versions of their famous iPad and iPad Mini tablets. Tech blogger Sonny Dickson posted a photograph of what are allegedly the new prototypes for the iPhones and iPads:

UPDATE: Watch Apple’s video on the new iPhones below:


This live event has ended

The announcement event begins at 1 p.m. ET from the Apple campus in Cupertino, Calif.

Watch a live feed below, via UStream:

Live streaming video by Ustream

Watch live coverage below, via CNET:

[image via Apple]

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